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Automation and Social Selling, Can It Work?

In: Marketing and Sales Automation

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  • Philipp Schmid

    (Kempten University of Applied Sciences)

Abstract

This paper clarifies and distinguishes B2B and B2C sales and marketing and what social selling is about as this is the basis for then elaborating these matter areas in the context of marketing automation. The paper recommends not automating personal interactions. A good use of automation tools can be in background operations such as CRM systems. In any case, a user should always adhere to the social media platform rules and regulations which in a B2B environment is most likely LinkedIn.

Suggested Citation

  • Philipp Schmid, 2023. "Automation and Social Selling, Can It Work?," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 85-95, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-20040-3_7
    DOI: 10.1007/978-3-031-20040-3_7
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