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Dovetailing of Marketing and Sales Automation

In: Marketing and Sales Automation

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  • Manfred Aull

    (Manfred Aull Sales Success)

Abstract

With Marketing Automation (MA), companies can take into account the prospective customer behavior characterized by anonymous and comprehensive research well before a purchase decision is made. The mutual appreciation of the disciplines of sales and marketing and their effective dovetailing leads to the optimal utilization of leads that have been significantly improved in terms of quantity and quality through marketing automation. In conjunction with the mechanisms of sales automation, the path to sales success and profitable growth for the company is effectively taken.

Suggested Citation

  • Manfred Aull, 2023. "Dovetailing of Marketing and Sales Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 37-49, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-20040-3_4
    DOI: 10.1007/978-3-031-20040-3_4
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