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From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation

In: Marketing and Sales Automation

Author

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  • Bernd Trummer

    (Fynest International)

Abstract

This case study describes sales and marketing automation at its most operational and applied level in the context of B2C eCommerce. Based on a real showcase of the “Minimal Fashion” company, realized in the month May to July 2022, the article describes the project, the challenges, the operational tasks, and the realized outcomes of a pure eCommerce online shop in the fashion segment. After only 2 months with 5000 euros investment, the test company realized a 100,000 euros sales and 30,000 euros profit based on the rigid application of and compliance to basic principles of conversation-rate-optimized (CRO) marketing and sales automation.

Suggested Citation

  • Bernd Trummer, 2023. "From 0 to 5-Digit-Profit in 10 Weeks with Conversion-Rate-Optimized Marketing and Sales Automation," Management for Professionals, in: Uwe Hannig & Uwe Seebacher (ed.), Marketing and Sales Automation, pages 97-128, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-20040-3_8
    DOI: 10.1007/978-3-031-20040-3_8
    as

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