Business Essentials for Strategic Communicators
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137385338
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Citations
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Cited by:
- Volk, Sophia Charlotte & Berger, Karen & Zerfaß, Ansgar & Bisswanger, Luisa & Fetzer, Marcus & Köhler, Karolin, 2017. "How to play the game. Strategic tools for managing corporate communications and creating value for your organization," Communication Insights 3, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
- Margarethe Wiersema & Albert Ahn & Yu Zhang, 2020. "Activist hedge fund success: The role of reputation," Strategic Management Journal, Wiley Blackwell, vol. 41(13), pages 2493-2517, December.
- Ibrahim KIRCOVA & Emel ESEN, 2018. "The Effect Of Corporate Reputation On Consumer Behaviour And Purchase Intentions," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(4), pages 21-32, December.
Book Chapters
The following chapters of this book are listed in IDEAS- Matthew W. Ragas & Ron Culp, 2014. "Why Knowledge of “Business 101” Matters," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 3-17, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Economics and Economic Indicators," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 21-33, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Finance and the Stock Market," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 35-48, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Accounting and Financial Statements," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 49-63, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "The Law and Corporate Disclosure," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 65-78, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Intangible Assets and Nonfinancial Information," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 79-92, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Corporate Governance," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 95-107, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Corporate Social Responsibility," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 109-122, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Corporate Reputation," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 123-135, Palgrave Macmillan.
- Matthew W. Ragas & Ron Culp, 2014. "Research, Measurement, and Evaluation," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 139-153, Palgrave Macmillan.
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