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Why Knowledge of “Business 101” Matters

In: Business Essentials for Strategic Communicators

Author

Listed:
  • Matthew W. Ragas

    (DePaul University
    University of Florida)

  • Ron Culp

    (DePaul University)

Abstract

Ask communication students or professionals about their ultimate career goals, and their answers will no doubt be that they seek more than simply “jobs in the profession.” Communication professionals today want to become respected voices in their organizations. Most say they strive to create value for society at large, and they want a “seat at the table.” That’s why this book was written—to equip communication students and professionals with business insights that help make those students and professionals true partners with their management peers.

Suggested Citation

  • Matthew W. Ragas & Ron Culp, 2014. "Why Knowledge of “Business 101” Matters," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 3-17, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38533-8_1
    DOI: 10.1057/9781137385338_1
    as

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