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Corporate Social Responsibility

In: Business Essentials for Strategic Communicators

Author

Listed:
  • Matthew W. Ragas

    (DePaul University
    University of Florida)

  • Ron Culp

    (DePaul University)

Abstract

Corporate social responsibility (CSR) is hardly a new concept (Rawlins, 2005). Over a century ago, industrial magnate Andrew Carnegie (1901) wrote “The Gospel of Wealth,” in which he implored businesspeople to contribute to the public good. More than 60 years ago, corporate communication pioneer Arthur W. Page advised AT&T, then one of the world’s largest companies, to run its business not only for its shareholders but also for the benefit of the public (Jones & Kostyak, 2011). A half century ago, GOLIN founder Al Golin encouraged McDonald’s CEO Ray Kroc to give back to the communities that contributed to the company’s success. As a result of that charge, Ronald McDonald House was formed, and houses have since been established around the world (Golin, 2006). More recently, Whole Foods Market founder John Mackey and his coauthor Rajendra Sisodia (2013) have espoused the virtues of “conscious capitalism.” What is different about decades past and today is that caring for society and not just profits is no longer the exception but the rule for successful, enduring corporations and business managers.

Suggested Citation

  • Matthew W. Ragas & Ron Culp, 2014. "Corporate Social Responsibility," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 109-122, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38533-8_8
    DOI: 10.1057/9781137385338_8
    as

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