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Corporate Reputation

In: Business Essentials for Strategic Communicators

Author

Listed:
  • Matthew W. Ragas

    (DePaul University
    University of Florida)

  • Ron Culp

    (DePaul University)

Abstract

While reputation has always been talked about as a valuable asset, it hasn’t always been treated as one by businesspeople and the organizations they help run. Widespread support across the corpo-rate world for the idea that reputation is an invaluable source of competitive advantage and should be treated as such has only emerged over the past 20 years or so (Barnett & Pollock, 2012; Bauer, 2010; Carroll, 2013; Fombrun & Shanley, 1990; Hutton, Goodman, Alexander, & Genest, 2001; Ragas, 2013a, 2013c).

Suggested Citation

  • Matthew W. Ragas & Ron Culp, 2014. "Corporate Reputation," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 123-135, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38533-8_9
    DOI: 10.1057/9781137385338_9
    as

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