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Economics and Economic Indicators

In: Business Essentials for Strategic Communicators

Author

Listed:
  • Matthew W. Ragas

    (DePaul University
    University of Florida)

  • Ron Culp

    (DePaul University)

Abstract

“It’s the economy, stupid!” This internal campaign slogan developed by Democratic political strategist James Carville helped propel Bill Clinton to his victory over incumbent George H. W. Bush in the 1992 U.S. presidential election (Clinton, 2004). At the time, the U.S. economy was mired in a recession, and the American public held a cautious economic outlook. Carville smartly realized that people often make decisions based largely on how they feel about the world around them. In this case, the economy was sluggish, and some blamed then-president Bush for being out of touch. Ultimately, a majority of voters believed that Clinton represented a change and a fresh start.

Suggested Citation

  • Matthew W. Ragas & Ron Culp, 2014. "Economics and Economic Indicators," Palgrave Macmillan Books, in: Business Essentials for Strategic Communicators, chapter 0, pages 21-33, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38533-8_2
    DOI: 10.1057/9781137385338_2
    as

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