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Customer Loyalty
Author
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9780230513037
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Book Chapters
The following chapters of this book are listed in IDEAS- Sionade Robinson & Lyn Etherington, 2006. "What do customers want?," Palgrave Macmillan Books, in: Customer Loyalty, chapter 1, pages 1-21, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "Lessons in customer loyalty from the past," Palgrave Macmillan Books, in: Customer Loyalty, chapter 2, pages 22-46, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "New customers, new challenges," Palgrave Macmillan Books, in: Customer Loyalty, chapter 3, pages 47-71, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "The benefits of winning customer loyalty," Palgrave Macmillan Books, in: Customer Loyalty, chapter 4, pages 72-93, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "Customer loyalty and service brands," Palgrave Macmillan Books, in: Customer Loyalty, chapter 5, pages 94-106, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "The one question that really matters," Palgrave Macmillan Books, in: Customer Loyalty, chapter 6, pages 107-124, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "The loyalty-building experiences take center stage," Palgrave Macmillan Books, in: Customer Loyalty, chapter 7, pages 125-146, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "Making loyalty-building experiences happen," Palgrave Macmillan Books, in: Customer Loyalty, chapter 8, pages 147-157, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "The future," Palgrave Macmillan Books, in: Customer Loyalty, chapter 9, pages 158-167, Palgrave Macmillan.
- Sionade Robinson & Lyn Etherington, 2006. "Summary of key points," Palgrave Macmillan Books, in: Customer Loyalty, chapter 10, pages 168-169, Palgrave Macmillan.
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