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What do customers want?

In: Customer Loyalty

Author

Listed:
  • Sionade Robinson
  • Lyn Etherington

Abstract

Winning customers and keeping them coming back are the most hard-fought elements of modern business. Things are fought over because they are precious, and an organization’s ability to win customers and to keep customers coming back are indeed extremely precious attributes.

Suggested Citation

  • Sionade Robinson & Lyn Etherington, 2006. "What do customers want?," Palgrave Macmillan Books, in: Customer Loyalty, chapter 1, pages 1-21, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51303-7_1
    DOI: 10.1057/9780230513037_1
    as

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