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Making loyalty-building experiences happen

In: Customer Loyalty

Author

Listed:
  • Sionade Robinson
  • Lyn Etherington

Abstract

For any organization, knowing about the importance of the eight incremental stages of loyalty-building experiences (LBEs) is of great importance if it is do justice to its potential for winning customer loyalty. But being aware of these eight incremental stages of creating a glorious totality of an irresistible loyalty-winning interaction is only the start; what really matters is putting them into practice. In this chapter, we look at the process of doing so, and how it works at the coalface of an organization’s interactions with its customers.

Suggested Citation

  • Sionade Robinson & Lyn Etherington, 2006. "Making loyalty-building experiences happen," Palgrave Macmillan Books, in: Customer Loyalty, chapter 8, pages 147-157, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51303-7_8
    DOI: 10.1057/9780230513037_8
    as

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