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The one question that really matters

In: Customer Loyalty

Author

Listed:
  • Sionade Robinson
  • Lyn Etherington

Abstract

Every year a friend of ours travels with her family to a small Italian seaside resort on the Adriatic coast. They always go in the same week for a short May holiday which they like to regard as marking the end of the winter and the start of the summer.

Suggested Citation

  • Sionade Robinson & Lyn Etherington, 2006. "The one question that really matters," Palgrave Macmillan Books, in: Customer Loyalty, chapter 6, pages 107-124, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51303-7_6
    DOI: 10.1057/9780230513037_6
    as

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