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The benefits of winning customer loyalty

In: Customer Loyalty

Author

Listed:
  • Sionade Robinson
  • Lyn Etherington

Abstract

In the 2002 movie Minority Report, starring Tom Cruise and directed by Steven Spielberg, there is a scene that should excite the interest of anyone with a professional interest in customer loyalty. Set in the year 2054, the movie depicts a fairly benevolent society where everyone is identifiable by personal retina scanning.

Suggested Citation

  • Sionade Robinson & Lyn Etherington, 2006. "The benefits of winning customer loyalty," Palgrave Macmillan Books, in: Customer Loyalty, chapter 4, pages 72-93, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-51303-7_4
    DOI: 10.1057/9780230513037_4
    as

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