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Analysis of the Relationship Between Advertising, Concentration and Profitability in the United States Manufacturing Industry

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  • Luca Bonardi

    (Department of Economics, Fordham University)

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  • Luca Bonardi, . "Analysis of the Relationship Between Advertising, Concentration and Profitability in the United States Manufacturing Industry," Fordham Economics Dissertations, Fordham University, Department of Economics, number 2002.3.
    • Handle: RePEc:frd:theses:2002.3
    as

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    References listed on IDEAS

    as
    1. Jennifer F. Reinganum, 1985. "Innovation and Industry Evolution," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 100(1), pages 81-99.
    2. Joel Waldfogel & Jeffrey Milyo, 1999. "The Effect of Price Advertising on Prices: Evidence in the Wake of 44 Liquormart," American Economic Review, American Economic Association, vol. 89(5), pages 1081-1096, December.
    3. Strickland, Allyn D & Weiss, Leonard W, 1976. "Advertising, Concentration, and Price-Cost Margins," Journal of Political Economy, University of Chicago Press, vol. 84(5), pages 1109-1121, October.
    4. Nevo, Aviv, 2001. "Measuring Market Power in the Ready-to-Eat Cereal Industry," Econometrica, Econometric Society, vol. 69(2), pages 307-342, March.
    5. Lester G. Telser, 1964. "Advertising and Competition," Journal of Political Economy, University of Chicago Press, vol. 72(6), pages 537-537.
    6. Michael S. Willis & Richard T. Rogers, 1998. "Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 13(5), pages 495-508, October.
    7. Telser, Lester G, 1969. "Another Look at Advertising and Concentration," Journal of Industrial Economics, Wiley Blackwell, vol. 18(1), pages 85-94, November.
    8. Mueller, Willard F & Rogers, Richard T, 1980. "The Role of Advertising in Changing Concentration of Manufacturing Industries," The Review of Economics and Statistics, MIT Press, vol. 62(1), pages 89-96, February.
    9. Rees, R D, 1975. "Advertising, Concentration and Competition: A Comment and Further Results," Economic Journal, Royal Economic Society, vol. 85(337), pages 165-172, March.
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