Advertising, Its Determinants, and Market Structure
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DOI: 10.1023/A:1016020026207
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References listed on IDEAS
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Cited by:
- Ferdinand Rauch, 2008. "An explanation for the inverted-U relationship between competition and innovation," Vienna Economics Papers 0813, University of Vienna, Department of Economics.
- Nelson Sá, 2015. "Market concentration and persuasive advertising: a theoretical approach," Journal of Economics, Springer, vol. 114(2), pages 127-151, March.
- Sizhong Sun, 2014. "Foreign Entry and Firm Advertising Intensity: Evidence from China," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(1), pages 79-97, August.
- Rosemary Avery & Donald Kenkel & Dean Lillard & Alan Mathios, 2007.
"Regulating advertisements: the case of smoking cessation products,"
Journal of Regulatory Economics, Springer, vol. 31(2), pages 185-208, April.
- Rosemary J. Avery & Donald S. Kenkel & Dean R. Lillard & Alan D. Mathios, 2006. "Regulating Advertisements: The Case of Smoking Cessation Products," NBER Working Papers 12001, National Bureau of Economic Research, Inc.
- Ferdinand Rauch, 2008. "An explanation for the inverted-U relationship between competition and innovation," Vienna Economics Papers vie0813, University of Vienna, Department of Economics.
- He, Xi & Lopez, Rigoberto, 2016. "Do Firms Price and Advertise to Maximize Profits? Evidence from U.S. Food Industries," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235436, Agricultural and Applied Economics Association.
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Keywords
Advertising competence; consumer preference; Dorfman–Steiner theorem; inverted U hypothesis; market concentration;All these keywords.
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