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Sport participation

In: Concise Introduction to Sport Marketing

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Abstract

The chapter titled “Sport participation” offers a new typology of sport participation. Emphasis is placed on play but also on well-being, mental health and personal growth. There is discussion of international sport participation as well as the promotion of women in sport. Special participation sports such as sport tourism and esports are included

Suggested Citation

  • ., 2023. "Sport participation," Chapters, in: Concise Introduction to Sport Marketing, chapter 7, pages 109-125, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21327_7
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    File URL: https://www.elgaronline.com/doi/10.4337/9781802208412.00018
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