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Anticipating the future

In: Concise Introduction to Sport Marketing

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Abstract

The chapter titled “Anticipating the future” considers where sport marketing is going. Topics such as commercialization, environmental sustainability, wellness, inclusivity, authentic alignment, as well as media and technology are discussed as influencing the future of sport marketing

Suggested Citation

  • ., 2023. "Anticipating the future," Chapters, in: Concise Introduction to Sport Marketing, chapter 10, pages 164-179, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21327_10
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    File URL: https://www.elgaronline.com/doi/10.4337/9781802208412.00022
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