IDEAS home Printed from https://ideas.repec.org/a/spr/jglont/v11y2021i1d10.1007_s40497-021-00270-5.html
   My bibliography  Save this article

Factors influencing online apparel shopping orientation among women in Mumbai

Author

Listed:
  • Vaishali Hemant Pardeshi

    (MET, Institute of Management)

  • Vandana Khanna

    (K. J. Somaiya Institute of Management Studies and Research)

Abstract

The purpose of the study was to examine the factors influencing online apparel shopping orientation among women. Survey data from women aged 18–55 with online shopping experience were considered. Four key factors were identified by factor analysis (i.e. smart shopping orientation, enjoyment-orientation, brand-orientation and Fashion-orientation). Multiple regression results showed smart-shopping orientation had maximum impact, while enjoyment-orientation, brand-orientation and fashion-orientation had the least impact. It was found that women in Mumbai are smart shoppers, and they shop online to save time and money. Managerial implications were discussed for designing effective strategies to attract and retain women shoppers.

Suggested Citation

  • Vaishali Hemant Pardeshi & Vandana Khanna, 2021. "Factors influencing online apparel shopping orientation among women in Mumbai," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 163-174, December.
    • Handle: RePEc:spr:jglont:v:11:y:2021:i:1:d:10.1007_s40497-021-00270-5
    DOI: 10.1007/s40497-021-00270-5
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40497-021-00270-5
    File Function: Abstract
    Download Restriction: no
    File URL: https://libkey.io/10.1007/s40497-021-00270-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Macdonald, Emma K. & Sharp, Byron M., 2000. "Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication," Journal of Business Research, Elsevier, vol. 48(1), pages 5-15, April.
    2. Richard, Marie-Odile & Chebat, Jean-Charles & Yang, Zhiyong & Putrevu, Sanjay, 2010. "A proposed model of online consumer behavior: Assessing the role of gender," Journal of Business Research, Elsevier, vol. 63(9-10), pages 926-934, September.
    3. Mortimer, Gary & Clarke, Peter, 2011. "Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 575-585.
    4. Kelly Green Atkins & Sae-Young Jessica Hyun, 2016. "Smart Shoppers¡¯ Purchasing Experiences: Functions of Product Type, Gender, and Generation," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 1-12, April.
    5. Rohm, Andrew J. & Swaminathan, Vanitha, 2004. "A typology of online shoppers based on shopping motivations," Journal of Business Research, Elsevier, vol. 57(7), pages 748-757, July.
    6. Jacqueline Williams & Justin Paul, 2014. "Dimensions of shopping preferences by women in India and the USA - a cross country study," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 8(4), pages 519-542.
    7. Liew Lee Chan & Noraini Idris, 2017. "Validity and Reliability of The Instrument Using Exploratory Factor Analysis and Cronbach’s alpha," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(10), pages 400-410, October.
    8. Hoyer, Wayne D & Brown, Steven P, 1990. "Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 141-148, September.
    9. Ritika Gugnani & Anuja Choudhary, 2017. "Web Shopping Adoption by Female Web Browsers for Apparel Shopping in India," FIIB Business Review, , vol. 6(4), pages 48-59, October.
    10. Aghekyan-Simonian, Mariné & Forsythe, Sandra & Suk Kwon, Wi & Chattaraman, Veena, 2012. "The role of product brand image and online store image on perceived risks and online purchase intentions for apparel," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 325-331.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Victor Manuel Molina-Morejón & Gonzalo Maldonado-Guzmán & Raumundo Juárez-del Toro, 2024. "The Effects of Brand orientation on Mexican SMEs Business Performance," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 14(5), pages 1-12.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sauer, Matthias, 2014. "Cue-recognition effects in the assessment of movie trailers," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 376-382.
    2. Melis, Kristina & Campo, Katia & Lamey, Lien & Breugelmans, Els, 2016. "A Bigger Slice of the Multichannel Grocery Pie: When Does Consumers’ Online Channel Use Expand Retailers’ Share of Wallet?," Journal of Retailing, Elsevier, vol. 92(3), pages 268-286.
    3. Homburg, Christian & Klarmann, Martin & Schmitt, Jens, 2010. "Brand awareness in business markets: When is it related to firm performance?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 201-212.
    4. Kalogianni, Irini Tzimitra & Kamenidou, Irene & Priporas, Konstantinosvasilios & Tziakas, Vasilis, 2002. "Age and gender affects on consumers' awareness and source of awareness for food-related private-label brands," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 3(1), pages 1-14, January.
    5. Huang, Zhuowei (Joy) & Cai, Liping A., 2015. "Modeling consumer-based brand equity for multinational hotel brands – When hosts become guests," Tourism Management, Elsevier, vol. 46(C), pages 431-443.
    6. Remeikiene Rita, 2015. "Evaluation of Self-Employment Development Factors: Latvian Case," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 27(1), pages 5-11, December.
    7. Mohammad Shariq & Bilal Mustafa Khan & Aftab Haider Rizvi, 2014. "An Exploratory Analysis of Marketing Elements and Brand Equity in the UAE FMCG Category," Jindal Journal of Business Research, , vol. 3(1-2), pages 121-136, June.
    8. Volker Thoma & Alwyn Williams, 2013. "The devil you know: The effect of brand recognition and product ratings on consumer choice," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 8(1), pages 34-44, January.
    9. Steininger, Dennis M. & Gatzemeier, Simon, 2019. "Digitally forecasting new music product success via active crowdsourcing," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 167-180.
    10. Khalid Jamil & Muhammad Asghar Ali & Ahsan Iqbal, 2017. "Exploring Brand Awareness, Customer Loyalty and Perceived Quality: how they ensure Profitability and generate Purchase Intention: A study on cosmetic industry of Pakistan," Journal of Social and Development Sciences, AMH International, vol. 8(3), pages 40-45.
    11. Dan Ke & Anran Chen & Chenting Su, 2016. "Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system," Electronic Commerce Research, Springer, vol. 16(2), pages 189-216, June.
    12. Lee, Michael Shyue Wai & Conroy, Denise & Motion, Judith, 2012. "Brand avoidance, genetic modification, and brandlessness," Australasian marketing journal, Elsevier, vol. 20(4), pages 297-302.
    13. Chandon, Jean-Louis & Laurent, Gilles & Lambert-Pandraud, Raphaëlle, 2022. "Battling for consumer memory: Assessing brand exclusiveness and brand dominance from citation-list," Journal of Business Research, Elsevier, vol. 145(C), pages 468-481.
    14. Teresa Ruão & Sandra Marinho & Sara Balonas & Ana Duarte Melo & Ana Isabel Lopes, 2016. "Brand Management at a Local Scale: A Case of ‘Ghost Awareness’," Corporate Reputation Review, Palgrave Macmillan, vol. 19(2), pages 179-193, April.
    15. Alexander Nagel & Philipp Sandner, 2015. "Evaluation Of New Generic Top Level Domains From A Brand And A Trademark Perspective," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 93-112.
    16. repec:cup:judgdm:v:8:y:2013:i:1:p:34-44 is not listed on IDEAS
    17. Asma Abdulaziz Aljarbou, 2023. "The Impact of Electronic Commerce on Consumer Satisfaction and Consumer Preferences for Retail Stores in Saudi Arabia," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 15(1), pages 1-90, July.
    18. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    19. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    20. Sharma, Mahak & Antony, Rose & Sehrawat, Rajat & Cruz, Angel Contreras & Daim, Tugrul U., 2022. "Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services," Technology in Society, Elsevier, vol. 68(C).
    21. Van Droogenbroeck, Ellen & Van Hove, Leo, 2020. "Intra-household task allocation in online grocery shopping: Together alone," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:jglont:v:11:y:2021:i:1:d:10.1007_s40497-021-00270-5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.