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Pre-Trip Decision on Value Co-creation of Peer-to-Peer Accommodation Services

Author

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  • Gita Anugrah

    (School of Business Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia.)

  • Pri Hermawan

    (School of Business Management, Institut Teknologi Bandung, Jl. Ganesha No. 10, Bandung 40132, Indonesia.)

Abstract

In making decisions through online platforms specifically in choosing accommodation for traveling, travelers often consider the judgment of others as a signal to make decisions. In this case, progressively online reviews have an essential role in online platforms to influence decision making for travelers. The link between online reviews and travelers’ decision making is examined through qualitative online content analysis to integrate themes derived from online reviews. The content analysis applied to a deeper understanding of online reviews that extract Airbnb data to analyze guest reviews in Superhost Bandung. The results of this study reveal the value of co-reation practices that can be utilized for decision making, according to the characteristics of the identified themes, such as expressing feelings, evaluating location and accommodation, recommending, and thanking.

Suggested Citation

  • Gita Anugrah & Pri Hermawan, 2019. "Pre-Trip Decision on Value Co-creation of Peer-to-Peer Accommodation Services," Acta Informatica Malaysia (AIM), Zibeline International Publishing, vol. 3(2), pages 19-21, August.
    • Handle: RePEc:zib:zbnaim:v:3:y:2019:i:2:p:19-21
    DOI: 10.26480/aim.02.2019.19.21
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    References listed on IDEAS

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