IDEAS home Printed from https://ideas.repec.org/a/zbw/hsgmrs/276172.html
   My bibliography  Save this article

Preiserhöhungen bei Industriegütern erfolgreich umsetzen

Author

Listed:
  • Kremmel, Dietmar
  • von Walter, Benjamin
  • Sieber, Simon

Abstract

Preiserhöhungen für bestehende Leistungen zählen zu den heikelsten Massnahmen in Marketing und Vertrieb. Eine empirische Studie unter Einkäufern im B-to-B-Kontext zeigt, worauf bei Preiserhöhungen von Industriegütern geachtet werden sollte. Damit diese als fair wahrgenommen und akzeptiert werden, spielen insbesondere die transparente Darlegung des Motivs und eine vertrauensvolle Kundenbeziehung eine Schlüsselrolle.

Suggested Citation

  • Kremmel, Dietmar & von Walter, Benjamin & Sieber, Simon, 2022. "Preiserhöhungen bei Industriegütern erfolgreich umsetzen," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(1), pages 16-23.
    • Handle: RePEc:zbw:hsgmrs:276172
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/276172/1/MRSG_2022_1_16-23.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard, 1986. "Fairness as a Constraint on Profit Seeking: Entitlements in the Market," American Economic Review, American Economic Association, vol. 76(4), pages 728-741, September.
    2. Weiner, Bernard, 2000. "Attributional Thoughts about Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(3), pages 382-387, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:ebl:ecbull:v:4:y:2006:i:33:p:1-7 is not listed on IDEAS
    2. Alexander Klein & Karl Gunnar Persson & Paul Sharp, 2023. "Populism and the first wave of globalization: Evidence from the 1892 US presidential election," Rivista di storia economica, Società editrice il Mulino, issue 2, pages 163-202.
    3. Mengyuan Zhou, 2022. "Does the Source of Inheritance Matter in Bequest Attitudes? Evidence from Japan," Journal of Family and Economic Issues, Springer, vol. 43(4), pages 867-887, December.
    4. Simon G�chter & Arno Riedl, "undated". "Moral Property Rights in Bargaining," IEW - Working Papers 113, Institute for Empirical Research in Economics - University of Zurich.
    5. Christoph Engel & Michael Kurschilgen, 2011. "Fairness Ex Ante and Ex Post: Experimentally Testing Ex Post Judicial Intervention into Blockbuster Deals," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 8(4), pages 682-708, December.
    6. Robison, Lindon J. & Hanson, Steven D., 1995. "Social Capital and Economic Cooperation," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 27(1), pages 43-58, July.
    7. David Rea & Craig Froehle & Suzanne Masterson & Brian Stettler & Gregory Fermann & Arthur Pancioli, 2021. "Unequal but Fair: Incorporating Distributive Justice in Operational Allocation Models," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2304-2320, July.
    8. Mengyuan Zhou, 2019. "The Effect of the Source of Inheritance on Bequest Attitudes: Evidence from Japan," Keio-IES Discussion Paper Series 2019-018, Institute for Economics Studies, Keio University.
    9. Jonas Agell & Helge Bennmarker, 2003. "Endogenous Wage Rigidity," CESifo Working Paper Series 1081, CESifo.
    10. Antonides, Gerrit & Kroft, Maaike, 2005. "Fairness judgments in household decision making," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 902-913, December.
    11. Huang, Jen-Hung & Chang, Ching-Te & Chen, Cathy Yi-Hsuan, 2005. "Perceived fairness of pricing on the Internet," Journal of Economic Psychology, Elsevier, vol. 26(3), pages 343-361, June.
    12. John A. List, 2007. "On the Interpretation of Giving in Dictator Games," Journal of Political Economy, University of Chicago Press, vol. 115(3), pages 482-493.
    13. Hugh-Jones, David & Ooi, Jinnie, 2023. "Where do fairness preferences come from? Norm transmission in a teen friendship network," European Economic Review, Elsevier, vol. 157(C).
    14. Fehr, Ernst & Goette, Lorenz, 2005. "Robustness and real consequences of nominal wage rigidity," Journal of Monetary Economics, Elsevier, vol. 52(4), pages 779-804, May.
    15. Louis Lévy-Garboua & Claude Montmarquette, 1996. "Cognition In Seemingly Riskless Choices And Judgments," Rationality and Society, , vol. 8(2), pages 167-185, May.
    16. G. Rejikumar & Aswathy Asokan-Ajitha & Sofi Dinesh & Ajay Jose, 2022. "The role of cognitive complexity and risk aversion in online herd behavior," Electronic Commerce Research, Springer, vol. 22(2), pages 585-621, June.
    17. Bodo Schlegelmilch & Magdalena Oberseder, 2007. "Ethical Issues in Global Supply Chains," Symphonya. Emerging Issues in Management, Niccolò Cusano University, issue 2 Ethics .
    18. Tobias Gesche, 2022. "Reference‐price shifts and customer antagonism: Evidence from reviews for online auctions," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(3), pages 558-578, August.
    19. Thieme, Lutz & Winkelhake, Olaf & Hartmann, Ulrich, 2014. "Fairness als universelle Norm? Empirische Evidenz ohne Manna [Fairness as a universal norm? Empiric evidence without manna]," Working Papers of the European Institute for Socioeconomics 12, European Institute for Socioeconomics (EIS), Saarbrücken.
    20. Cruijssen, F. & Borm, P.E.M. & Fleuren, H.A. & Hamers, H.J.M., 2005. "Insinking : A Methodology to Exploit Synergy in Transportation," Discussion Paper 2005-121, Tilburg University, Center for Economic Research.
    21. Charness, Gary B & Haruvy, Ernan, 1999. "Self-Serving Biases: Evidence From A Simulated Labour Relationship," University of California at Santa Barbara, Economics Working Paper Series qt1vs8w2k7, Department of Economics, UC Santa Barbara.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:hsgmrs:276172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://imc.unisg.ch/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.