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Aufmerksamkeit im digitalen Zeitalter

Author

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  • Mohr, Lukas
  • Thiesen, Corinna

Abstract

Besitzt die Aufmerksamkeit im digitalen Zeitalter einen ökonomischen Wert? Mittels einer empirischen Erhebung wird unter Anwendung der Conjoint-Analyse gezeigt, dass gerechtfertigt von einer Aufmerksamkeitsökonomie gesprochen werden kann. Die unternehmerische Wertschätzung des Investitionsguts Aufmerksamkeit ist daher unerlässlich.

Suggested Citation

  • Mohr, Lukas & Thiesen, Corinna, 2019. "Aufmerksamkeit im digitalen Zeitalter," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(2), pages 68-75.
    • Handle: RePEc:zbw:hsgmrs:276033
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    References listed on IDEAS

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