IDEAS home Printed from https://ideas.repec.org/a/zbw/fubjbm/90646.html
   My bibliography  Save this article

From 'EGO' to 'ECO' in B2B relationships

Author

Listed:
  • Barile, Sergio
  • Carrubbo, Luca
  • Iandolo, Francesca
  • Caputo, Francesco

Abstract

This paper addresses sustainable development through the lens of the Viable Systems Approach (VSA), a theoretical approach developed by, among others, Golinelli (2000, 2005, 2010) and Barile (2000, 2008, 2009) to extend the relative reflections of the governing processes of a firm by focusing on the research of consonance within the specific context in which the firm operates. In fact, the aim to ensure a sustainable value proposition, and therefore be more competitive, can only be achieved if one understands and anticipates the evolution of the emerging contingencies while still attempting to exploit one's own distinctive features over time. These issues have particular relevance in business to business (B2B) socio-economic relationships where all of the elements are homeostatically balanced and must constantly change to adapt to the external contingencies, and the lack of ability to adapt and maintain balance could harm or end the relationship.

Suggested Citation

  • Barile, Sergio & Carrubbo, Luca & Iandolo, Francesca & Caputo, Francesco, 2013. "From 'EGO' to 'ECO' in B2B relationships," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 6(4), pages 228-253.
    • Handle: RePEc:zbw:fubjbm:90646
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/90646/1/776782789.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Markus A. Jääskeläinen & Samuli Kortelainen & Juha J. Hinkkanen, 2013. "Conceptualizing The Co-Creation Of Competitive Advantage In Technology-Intensive B2b Markets: Agent-Based Modeling Approach," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(03), pages 1-17.
    2. Kenneth E. Boulding, 1956. "General Systems Theory--The Skeleton of Science," Management Science, INFORMS, vol. 2(3), pages 197-208, April.
    3. Barile, Sergio & Pels, Jaqueline & Polese, Francesco & Saviano, Marialuisa, 2012. "An introduction to the viable systems approach and its contribution to marketing," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(2), pages 54-78.
    4. Yoshiki Yamagata & Jue Yang & Joseph Galaskiewicz, 2013. "A contingency theory of policy innovation: how different theories explain the ratification of the UNFCCC and Kyoto Protocol," International Environmental Agreements: Politics, Law and Economics, Springer, vol. 13(3), pages 251-270, September.
    5. Ng, Irene C.L. & Maull, Roger & Yip, Nick, 2009. "Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry," European Management Journal, Elsevier, vol. 27(6), pages 377-387, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vincenzo Formisano & Francesco Caputo & Raffaele D?amore, 2015. "Tratti evolutivi della societ? della conoscenza: il contributo degli studi sulle reti nella prospettiva sistemica," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2015(2), pages 73-94.
    2. Primiano Nauta & Biagio Merola & Francesco Caputo & Federica Evangelista, 2018. "Reflections on the Role of University to Face the Challenges of Knowledge Society for the Local Economic Development," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 180-198, March.
    3. Cosimato, Silvia & Faggini, Marisa & Prete, Marzia del, 2021. "The co-creation of value for pursuing a sustainable happiness: The analysis of an Italian prison community," Socio-Economic Planning Sciences, Elsevier, vol. 75(C).
    4. Francesco Caputo & Manlio Del Giudice & Federica Evangelista & Giuseppe Russo, 2016. "Corporate disclosure and intellectual capital: the light side of information asymmetry," International Journal of Managerial and Financial Accounting, Inderscience Enterprises Ltd, vol. 8(1), pages 75-96.
    5. Sergio Barile & Bernardino Quattrociocchi & Mario Calabrese & Francesca Iandolo, 2018. "Sustainability and the Viable Systems Approach: Opportunities and Issues for the Governance of the Territory," Sustainability, MDPI, vol. 10(3), pages 1-17, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lu, Jinfeng & Dimov, Dimo, 2023. "A system dynamics modelling of entrepreneurship and growth within firms," Journal of Business Venturing, Elsevier, vol. 38(3).
    2. Bellelli, Francesco S. & Scarpa, Riccardo & Aftab, Ashar, 2023. "An empirical analysis of participation in international environmental agreements," Journal of Environmental Economics and Management, Elsevier, vol. 118(C).
    3. George Kleiner, 2015. "State — Region — Field— Enterprise: Framework of Economics System Stability of Russia. Part 1," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(2), pages 50-58.
    4. Avner Engel & Shalom Shachar, 2006. "Measuring and optimizing systems' quality costs and project duration," Systems Engineering, John Wiley & Sons, vol. 9(3), pages 259-280, September.
    5. Justin R. Hall & Selen Savas-Hall & Eric H. Shaw, 2023. "A deductive approach to a systematic review of entrepreneurship literature," Management Review Quarterly, Springer, vol. 73(3), pages 987-1016, September.
    6. Vincenzo Formisano & Bernardino Quattrociocchi & Maria Fedele & Mario Calabrese, 2018. "From Viability to Sustainability: The Contribution of the Viable Systems Approach (VSA)," Sustainability, MDPI, vol. 10(3), pages 1-17, March.
    7. Masechaba Nthunya & Nien-Tsu Tuan & Corrinne Shaw & Ian Jay, 2017. "A Systemic Exploration of Lesotho’s Basic Education through Interactive Management," Systemic Practice and Action Research, Springer, vol. 30(3), pages 257-276, June.
    8. Luoma, Jukka, 2016. "Model-based organizational decision making: A behavioral lens," European Journal of Operational Research, Elsevier, vol. 249(3), pages 816-826.
    9. Kindström, Daniel & Kowalkowski, Christian & Sandberg, Erik, 2013. "Enabling service innovation: A dynamic capabilities approach," Journal of Business Research, Elsevier, vol. 66(8), pages 1063-1073.
    10. George Kleiner, 2015. "State — Region — Field — Enterprise: Framework of Economics System Stability of Russia. Part 2," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(3), pages 9-17.
    11. Dimov, Dimo & Pistrui, Joseph, 2024. "Dynamics of entrepreneurial well-being: Insights from computational theory," Journal of Business Research, Elsevier, vol. 172(C).
    12. Stephens, William & Hess, Tim, 1999. "Systems approaches to water management research," Agricultural Water Management, Elsevier, vol. 40(1), pages 3-13, March.
    13. Jim Spohrer & Alessio Giuiusa & Haluk Demirkan & David Ing, 2013. "Service Science: Reframing Progress with Universities," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(5), pages 561-569, September.
    14. Ya Li & Zhichang Zhu & Catherine M. Gerard, 2012. "Learning from Conflict Resolution: An Opportunity to Systems Thinking," Systems Research and Behavioral Science, Wiley Blackwell, vol. 29(2), pages 209-220, March.
    15. Lenz, Rainer, 2008. "Culture as an individual process: Deficits of national cultural theories in management of cultural diversity," MPRA Paper 26629, University Library of Munich, Germany.
    16. Green, Maxwell H. & Davies, Philip & Ng, Irene C.L., 2017. "Two strands of servitization: A thematic analysis of traditional and customer co-created servitization and future research directions," International Journal of Production Economics, Elsevier, vol. 192(C), pages 40-53.
    17. Thomas W. Ferratt & Jayesh Prasad & Harvey G. Enns, 2012. "Synergy and Its Limits in Managing Information Technology Professionals," Information Systems Research, INFORMS, vol. 23(4), pages 1175-1194, December.
    18. Michael Greenberg, 2019. "Modeling and Managing Interdependent Complex Systems of Systems by Yacov Y. Haimes, John Wiley and Sons, New York, New York, 2019, 500+ pages, $127.69, ISBN 9781119173656 (cloth)," Risk Analysis, John Wiley & Sons, vol. 39(10), pages 2348-2349, October.
    19. Janet McIntyre‐Mills, 2020. "The COVID‐19 era: No longer business as usual," Systems Research and Behavioral Science, Wiley Blackwell, vol. 37(5), pages 827-838, September.
    20. Alan T. Murray & Timothy C. Matisziw & Tony H. Grubesic, 2008. "A Methodological Overview of Network Vulnerability Analysis," Growth and Change, Wiley Blackwell, vol. 39(4), pages 573-592, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:fubjbm:90646. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://jbm-online.net/index.php/jbm/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.