Marken-Audit: Skizze und Erfahrungen mit einem holistischen Markencontrolling
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DOI: 10.15459/95451.2
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- Urde, Mats & Baumgarth, Carsten & Merrilees, Bill, 2013. "Brand orientation and market orientation — From alternatives to synergy," Journal of Business Research, Elsevier, vol. 66(1), pages 13-20.
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Keywords
Marken-Audit; Markencontrolling; Kulturinstitutionen; Lehrmethode;All these keywords.
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