Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic?
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DOI: 10.1016/j.jbusres.2022.06.053
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- Rafael Bravo & José M. Pina & Beatriz Tirado, 2025. "Redefining brand identity and internal communications in turbulent times: the case of Banco Sabadell," Journal of Brand Management, Palgrave Macmillan, vol. 32(1), pages 50-64, January.
- Tsai, Pei-Hsuan & Kao, Ya-Ling & Kuo, Szu-Yu, 2023. "Exploring the critical factors influencing the outlying island talent recruitment and selection evaluation model: Empirical evidence from Penghu, Taiwan," Evaluation and Program Planning, Elsevier, vol. 99(C).
- Sen Li & Yingying Shi & Lingling Wang & Enjun Xia, 2023. "A Bibliometric Analysis of Brand Orientation Strategy in Digital Marketing: Determinants, Research Perspectives and Evolutions," Sustainability, MDPI, vol. 15(2), pages 1-22, January.
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Keywords
Employer branding; Brand orientation; Employer branding orientation; Internal branding; Recruitment; COVID-19 pandemic;All these keywords.
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