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Towards Better Understanding of Electronic Music Festivals Motivation

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  • Danijela Ferjanić Hodak Goran Belošević Antonio Vlahov

    (Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia. Gold Entertainment Management Agency. Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia.)

Abstract

Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research. JEL Classification: L83, G14, L82

Suggested Citation

  • Danijela Ferjanić Hodak Goran Belošević Antonio Vlahov, 2020. "Towards Better Understanding of Electronic Music Festivals Motivation," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(2), pages 141-154, November.
    • Handle: RePEc:zag:zirebs:v:23:y:2020:i:2:p:141-154
    DOI: 10.2478/zireb-2020-0018
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    References listed on IDEAS

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    1. Marko Sarstedt & Erik Mooi, 2014. "The Market Research Process," Springer Texts in Business and Economics, in: A Concise Guide to Market Research, edition 2, chapter 2, pages 11-23, Springer.
    2. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    3. Ivana BLEŠIĆ & Tatjana PIVAC & Igor STAMENKOVIĆ & Snežana BESERMENJI & Saša MARKOVIĆ, 2014. "Investigation Of Visitor Motivation Of The Exit Music Festival (The Republic Of Serbia)," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 8-15, December.
    4. Marko Sarstedt & Erik Mooi, 2014. "A Concise Guide to Market Research," Springer Texts in Business and Economics, Springer, edition 2, number 978-3-642-53965-7, December.
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    More about this item

    Keywords

    event tourism; electronic music; electronic music festivals; motivation;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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