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Investigation Of Visitor Motivation Of The Exit Music Festival (The Republic Of Serbia)

Author

Listed:
  • Ivana BLEŠIĆ

    (Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Tatjana PIVAC

    (Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Igor STAMENKOVIĆ

    (Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Snežana BESERMENJI

    (Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia)

  • Saša MARKOVIĆ

    (Faculty of Education in Sombor, University of Novi Sad, 21000 Novi Sad, Serbia)

Abstract

The decision to visit a festival or an event is a directed activity initiated by a wish to fulfil certain cultural need. Although motives only represent one of the variables describing visitor behaviour (besides learning, cultural conditioning and social influences), they form a crucial point that initiates decision making. The purpose of this study was to develop a measurement instrument that can be used to measure the most significant festival motivators for visitors’ travels to music festivals. The paper delivers the results of a questionnaire research conducted during the 11th EXIT festival (Petrovaradin Fortress, Novi Sad, The Republic of Serbia) in July 2011. The results were based on 566 questionnaires. The factor analysis generated three items: socialization; exploration of the festival programme and atmosphere; and perception of the festival and learning.

Suggested Citation

  • Ivana BLEŠIĆ & Tatjana PIVAC & Igor STAMENKOVIĆ & Snežana BESERMENJI & Saša MARKOVIĆ, 2014. "Investigation Of Visitor Motivation Of The Exit Music Festival (The Republic Of Serbia)," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 8-15, December.
    • Handle: RePEc:scm:rdtusv:v:18:y:2014:i:18:p:8-15
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    References listed on IDEAS

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    1. Henry Kaiser, 1974. "An index of factorial simplicity," Psychometrika, Springer;The Psychometric Society, vol. 39(1), pages 31-36, March.
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    Cited by:

    1. Danijela Ferjanić Hodak Goran Belošević Antonio Vlahov, 2020. "Towards Better Understanding of Electronic Music Festivals Motivation," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 23(2), pages 141-154, November.

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