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Advertising In The Sznajd Marketing Model

Author

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  • CHRISTIAN SCHULZE

    (Institute for Theoretical Physics, Cologne University, Köln D-50923, Euroland)

Abstract

The traditional Sznajd model, as well as its Ochrombel simplification for opinion spreading, is applied to marketing with the help of advertising. The larger the lattice, the smaller the amount of advertising is needed to convince the whole market.

Suggested Citation

  • Christian Schulze, 2003. "Advertising In The Sznajd Marketing Model," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 14(01), pages 95-98.
    • Handle: RePEc:wsi:ijmpcx:v:14:y:2003:i:01:n:s0129183103004255
    DOI: 10.1142/S0129183103004255
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    References listed on IDEAS

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    1. Tél, Tamás & Vollmer, Jürgen & Mátyás, László, 2003. "Comments on the paper ‘Particles, maps and irreversible thermodynamics’ by E.G.D. Cohen, L. Rondoni, Physica A 306 (2002) 117," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 323(C), pages 323-326.
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    Citations

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    Cited by:

    1. Quanbo Zha & Gang Kou & Hengjie Zhang & Haiming Liang & Xia Chen & Cong-Cong Li & Yucheng Dong, 2020. "Opinion dynamics in finance and business: a literature review and research opportunities," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 6(1), pages 1-22, December.
    2. Sznajd-Weron, Katarzyna & Sznajd, Józef & Weron, Tomasz, 2021. "A review on the Sznajd model — 20 years after," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 565(C).
    3. Agnieszka Kowalska-Styczen, 2009. "Simulation model ofconsumer decision making," Operations Research and Decisions, Wroclaw University of Technology, Institute of Organization and Management, vol. 4, pages 47-60.
    4. Gündüç, Semra & Eryiğit, Recep, 2015. "The role of persuasion power on the consensus formation," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 426(C), pages 16-24.
    5. Catherine A. Glass & David H. Glass, 2021. "Social Influence of Competing Groups and Leaders in Opinion Dynamics," Computational Economics, Springer;Society for Computational Economics, vol. 58(3), pages 799-823, October.
    6. Gary Mckeown & Noel Sheehy, 2006. "Mass Media and Polarisation Processes in the Bounded Confidence Model of Opinion Dynamics," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 9(1), pages 1-11.
    7. Agnieszka Kowalska-Styczeń, 2009. "Simulation model of consumer decision making," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 19(4), pages 47-60.

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