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Empirically Testing Factors Increasing Manufacturing Product Innovation Success

Author

Listed:
  • Tor Guimaraes

    (Department of Decision Sciences and Management, Tennessee Technological University, Box 5022, Cookeville 38505, Tennessee, USA)

  • Ketan Paranjape

    (Health 2047, 3000 Sand Hill Rd., Building 3, Suite 240, Menlo Park, CA 94025, USA)

  • Mike Cornick

    (Department of Homeland Security, 245 Murray Lane SW, Washington, DC 20528-0075, USA)

  • Curtis P. Armstrong

    (Department of Decision Sciences and Management, Tennessee Technological University, Box 5022, Cookeville 38505, Tennessee, USA)

Abstract

Purpose: Important determinants of new product development success fall into five main areas encompassing strategic leadership, competitive intelligence, management of technology, specific characteristics of the company's innovation process, and the company's absorptive capacity to use available knowledge to produce and commercialize new products. Unfortunately the existing knowledge on each of these five areas is not being shared by researchers in the other areas, thus the models are focused on the particular research area. This study tests these constructs as a set of determinants of product innovation success.Design/methodology/approach: A field test using a mailed questionnaire to collect a relatively large sample of manufacturing companies has been used to test the proposed model. To eliminate possible multicollinearity among the independent variables, a multivariate regression analysis was used.Findings: The results provide clear evidence about the importance of competitive intelligence, strategic leadership, competitive intelligence, management of technology, specific characteristics of the company's innovation process, and company absorptive capacity with company success in new product development.Research limitation/implications: Despite the relatively broad scope of the proposed model, other factors may also be important and should be included in future studies.Practical implications: The items used for measuring the main constructs provide further and more specific insights into how managers should go about developing these areas within their organizations.Originality/value: While the study is grounded in the literature of what until now have been five separate areas of knowledge, it proposed a unique integrated model for these areas important to new product development.

Suggested Citation

  • Tor Guimaraes & Ketan Paranjape & Mike Cornick & Curtis P. Armstrong, 2018. "Empirically Testing Factors Increasing Manufacturing Product Innovation Success," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 15(02), pages 1-26, April.
    • Handle: RePEc:wsi:ijitmx:v:15:y:2018:i:02:n:s0219877018500190
    DOI: 10.1142/S0219877018500190
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    References listed on IDEAS

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    Cited by:

    1. Roper, Stephen & Bourke, Jane, 2022. "Innovating into trouble: When innovation leads to customer complaints," Research Policy, Elsevier, vol. 51(10).
    2. Carlos de las Heras-Rosas & Juan Herrera, 2021. "Innovation and Competitive Intelligence in Business. A Bibliometric Analysis," IJFS, MDPI, vol. 9(2), pages 1-18, June.

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