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Impact of Demographic Factors on Technological Orientations of BOP Entrepreneurs in Ghana

Author

Listed:
  • George Acheampong

    (University of Ghana Business School, Legon, Ghana)

  • Mahama Braimah

    (University of Ghana Business School, Legon, Ghana)

  • Daniel M. Quaye

    (University of Ghana Business School, Legon, Ghana)

  • Samuel Kwasi Buame

    (University of Ghana Business School, Legon, Ghana)

Abstract

The study explores relationship between technological orientations and demographics of bottom of the pyramid (BOP) entrepreneurs in Ghana. The study reviewed literature on the BOP concept. Based on the reviewed literature, hypotheses were developed for testing. Data was collected from 287 micro-entrepreneurs using a structured questionnaire. The data collected was analyzed using the analysis of variance (ANOVA) and regression analysis. The study found some relationships between technology acceptance, connectivity to networks and entrepreneurial demographics. This provides the information necessary for information communications technology (ICT) and technology companies seeking to expand to these new markets as top of the pyramid markets saturate.

Suggested Citation

  • George Acheampong & Mahama Braimah & Daniel M. Quaye & Samuel Kwasi Buame, 2014. "Impact of Demographic Factors on Technological Orientations of BOP Entrepreneurs in Ghana," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 11(06), pages 1-14.
    • Handle: RePEc:wsi:ijitmx:v:11:y:2014:i:06:n:s0219877014500370
    DOI: 10.1142/S0219877014500370
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    References listed on IDEAS

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    1. W. Craig Riddell & Xueda Song, 2017. "The Role of Education in Technology Use and Adoption: Evidence from the Canadian Workplace and Employee Survey," ILR Review, Cornell University, ILR School, vol. 70(5), pages 1219-1253, October.
    2. Bantilan, MCS & Ravula, P & Parthasarathy, D & Gandhi, BVJ, 2006. "Gender and Social Capital Mediated Technology Adoption," MPRA Paper 10627, University Library of Munich, Germany.
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