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Analysis Of The Alignment Of Company Goals To Web Content Using Anp

Author

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  • ANTONIO CABALLERO-LUQUE

    (Department of Engineering Projects, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain)

  • PABLO ARAGONÉS-BELTRÁN

    (Department of Engineering Projects, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain)

  • MÓNICA GARCÍA-MELÓN

    (Department of Engineering Projects, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain)

  • CARLOS DEMA-PÉREZ

    (Department of Business Organization, Universidad Politécnica de Valencia, Camino de Vera s/n, 46022 Valencia, Spain)

Abstract

Today, most institutions use their website as one of the major means of consolidating communications channels within their organization and among their customers and users. Nevertheless, many of these organizations either have not clearly formulated the goals they want to achieve through their website or do not know to what extent their website contributes to satisfying these goals. This paper presents a model based on Analytic Network Process (ANP) aimed at helping organization managers to verify if their website contents are appropriate for satisfying the goals they have established. This analysis is achieved by studying the relationships among the goals established for the website, website contents, and potential users grouped into segments. The model was applied to a study case, analyzing the website of a foundation pertaining to a major banking institution in Spain.

Suggested Citation

  • Antonio Caballero-Luque & Pablo Aragonés-Beltrán & Mónica García-Melón & Carlos Dema-Pérez, 2010. "Analysis Of The Alignment Of Company Goals To Web Content Using Anp," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 9(03), pages 419-436.
    • Handle: RePEc:wsi:ijitdm:v:09:y:2010:i:03:n:s0219622010003889
    DOI: 10.1142/S0219622010003889
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    References listed on IDEAS

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    1. Thomas L. Saaty & Luis G. Vargas, 2006. "Decision Making with the Analytic Network Process," International Series in Operations Research and Management Science, Springer, number 978-0-387-33987-0, December.
    2. Thomas L. Saaty, 2006. "The Analytic Network Process," International Series in Operations Research & Management Science, in: Decision Making with the Analytic Network Process, chapter 0, pages 1-26, Springer.
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    Cited by:

    1. Ivan Ligardo-Herrera & Tomás Gómez-Navarro & Hannia Gonzalez-Urango, 2019. "Application of the ANP to the prioritization of project stakeholders in the context of responsible research and innovation," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 27(3), pages 679-701, September.

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