IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v21y2019i6d10.1007_s10796-018-9825-z.html
   My bibliography  Save this article

An AHP-IFT Integrated Model for Performance Evaluation of E-Commerce Web Sites

Author

Listed:
  • Babak Daneshvar Rouyendegh

    (Ankara Yıldırım Beyazıt University (AYBU))

  • Kazim Topuz

    (University of Oklahoma)

  • Ali Dag

    (University of South Dakota)

  • Asil Oztekin

    (University of Massachusetts Lowell)

Abstract

This study presents a hybrid framework of Analytic hierarchy process and Intuitionistic Fuzzy Technique for Order of Preference by Similarity to Ideal Solution for the assessment and evaluation of E-commerce web site (EWS) performance. The proposed hybrid model enables decision makers to assess and efficiently use intuitionistic fuzzy numbers. In addition, human judgment can effectively be incorporated in the evaluation process. The present model provides an accurate classification of EWS’ performance. A numerical case study is provided to demonstrate the proposed analytic methodology to validate the efficiency and effectiveness of the hybrid model.

Suggested Citation

  • Babak Daneshvar Rouyendegh & Kazim Topuz & Ali Dag & Asil Oztekin, 2019. "An AHP-IFT Integrated Model for Performance Evaluation of E-Commerce Web Sites," Information Systems Frontiers, Springer, vol. 21(6), pages 1345-1355, December.
    • Handle: RePEc:spr:infosf:v:21:y:2019:i:6:d:10.1007_s10796-018-9825-z
    DOI: 10.1007/s10796-018-9825-z
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-018-9825-z
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-018-9825-z?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chan, Felix T.S. & Kumar, Niraj, 2007. "Global supplier development considering risk factors using fuzzy extended AHP-based approach," Omega, Elsevier, vol. 35(4), pages 417-431, August.
    2. Aguezzoul, Aicha, 2014. "Third-party logistics selection problem: A literature review on criteria and methods," Omega, Elsevier, vol. 49(C), pages 69-78.
    3. Thomas L. Saaty & Luis G. Vargas, 2006. "Decision Making with the Analytic Network Process," International Series in Operations Research and Management Science, Springer, number 978-0-387-33987-0, April.
    4. Rajiv Kohli & Susan A. Sherer & Ayelet Baron, 2003. "Editorial—IT Investment Payoff in E-Business Environments: Research Issues," Information Systems Frontiers, Springer, vol. 5(3), pages 239-247, September.
    5. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    6. Joshi, Deepa & Kumar, Sanjay, 2016. "Interval-valued intuitionistic hesitant fuzzy Choquet integral based TOPSIS method for multi-criteria group decision making," European Journal of Operational Research, Elsevier, vol. 248(1), pages 183-191.
    7. Shan Wang & Shi Zheng & Lida Xu & Dezheng Li & Huan Meng, 2008. "A literature review of electronic marketplace research: Themes, theories and an integrative framework," Information Systems Frontiers, Springer, vol. 10(5), pages 555-571, November.
    8. Sarv Devaraj & Ming Fan & Rajiv Kohli, 2002. "Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics," Information Systems Research, INFORMS, vol. 13(3), pages 316-333, September.
    9. Peng, Yi & Kou, Gang & Wang, Guoxun & Shi, Yong, 2011. "FAMCDM: A fusion approach of MCDM methods to rank multiclass classification algorithms," Omega, Elsevier, vol. 39(6), pages 677-689, December.
    10. Lai, Young-Jou & Liu, Ting-Yun & Hwang, Ching-Lai, 1994. "TOPSIS for MODM," European Journal of Operational Research, Elsevier, vol. 76(3), pages 486-500, August.
    11. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    12. Kweku-Muata Osei-Bryson, 2015. "A hybrid decision support framework for generating & selecting causal explanatory regression splines models for information systems research," Information Systems Frontiers, Springer, vol. 17(4), pages 845-856, August.
    13. Thomas L. Saaty, 2006. "The Analytic Network Process," International Series in Operations Research & Management Science, in: Decision Making with the Analytic Network Process, chapter 0, pages 1-26, Springer.
    14. Rezaei, Jafar, 2015. "Best-worst multi-criteria decision-making method," Omega, Elsevier, vol. 53(C), pages 49-57.
    15. Jengchung Victor Chen & David C. Yen & Wannasri Pornpriphet & Andree E. Widjaja, 2015. "E-commerce web site loyalty: A cross cultural comparison," Information Systems Frontiers, Springer, vol. 17(6), pages 1283-1299, December.
    16. Mulliner, Emma & Malys, Naglis & Maliene, Vida, 2016. "Comparative analysis of MCDM methods for the assessment of sustainable housing affordability," Omega, Elsevier, vol. 59(PB), pages 146-156.
    17. Qi Liu & Gengzhong Feng & Nengmin Wang & Giri Kumar Tayi, 0. "A multi-objective model for discovering high-quality knowledge based on data quality and prior knowledge," Information Systems Frontiers, Springer, vol. 0, pages 1-16.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fan Jia & Yujie Wang & Yiting Su, 2023. "GRA-Based Dynamic Hybrid Multi-Attribute Three-Way Decision-Making for the Performance Evaluation of Elderly-Care Services," Mathematics, MDPI, vol. 11(14), pages 1-26, July.
    2. Chia-Nan Wang & Thanh-Tuan Dang & Ngoc-Ai-Thy Nguyen & Thi-Thu-Hong Le, 2020. "Supporting Better Decision-Making: A Combined Grey Model and Data Envelopment Analysis for Efficiency Evaluation in E-Commerce Marketplaces," Sustainability, MDPI, vol. 12(24), pages 1-24, December.
    3. Sharma, Dheeraj & Srivastava, Praveen Ranjan & Pandey, Peeyush & Kaur, Inderjeet, 2020. "Evaluating Quality of Matrimonial Websites: Balancing Emotions with Economics," American Business Review, Pompea College of Business, University of New Haven, vol. 23(2), pages 358-392, November.
    4. Atour Taghipour & Babak Daneshvar Rouyendegh & Aylin Ünal & Sujan Piya, 2022. "Selection of Suppliers for Speech Recognition Products in IT Projects by Combining Techniques with an Integrated Fuzzy MCDM," Sustainability, MDPI, vol. 14(3), pages 1-21, February.
    5. Cathay Kuo-Tai Kang & Chieh-Yu Lin & Yi-Hui Ho, 2022. "Key Factors to Increasing Free Cash Flow for Manufacturers Utilizing Lean Production: An AHP-DEMATEL Approach," Information Management and Business Review, AMH International, vol. 14(2), pages 28-45.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Khalilzadeh & Laleh Katoueizadeh & Edmundas Kazimieras Zavadskas, 2020. "Risk identification and prioritization in banking projects of payment service provider companies: an empirical study," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-27, December.
    2. Ali Aghazadeh Ardebili & Elio Padoano & Antonella Longo & Antonio Ficarella, 2022. "The Risky-Opportunity Analysis Method (ROAM) to Support Risk-Based Decisions in a Case-Study of Critical Infrastructure Digitization," Risks, MDPI, vol. 10(3), pages 1-22, February.
    3. Ester Guijarro & Cristina Santadreu-Mascarell & Beatriz Blasco-Gallego & Lourdes Canós-Darós & Eugenia Babiloni, 2021. "On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
    4. Babak Daneshvar Rouyendegh & Asil Oztekin & Joseph Ekong & Ali Dag, 2019. "Measuring the efficiency of hospitals: a fully-ranking DEA–FAHP approach," Annals of Operations Research, Springer, vol. 278(1), pages 361-378, July.
    5. Baffoe, Gideon, 2019. "Exploring the utility of Analytic Hierarchy Process (AHP) in ranking livelihood activities for effective and sustainable rural development interventions in developing countries," Evaluation and Program Planning, Elsevier, vol. 72(C), pages 197-204.
    6. Ravi Kumar Gedela & K. Krishna Mohan & V. Kamakshi Prasad, 2018. "Application of BOCR models in service oriented architecture (SOA): study on model validation through quantification for QoS considerations," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 9(6), pages 1346-1354, December.
    7. Ping-Lung Huang & Bruce C.Y. Lee & Chen-Song Wang & Chi-Te Sun, 2017. "Relative Importance of the Factors under the ISO-10015 Quality Management Guidelines that Influence the Service Quality of Certification Bodies," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 13(1), pages 105-137, February.
    8. K. Koppiahraj & S. Bathrinath & V. G. Venkatesh & Venkatesh Mani & Yangyan Shi, 2023. "Optimal sustainability assessment method selection: a practitioner perspective," Annals of Operations Research, Springer, vol. 324(1), pages 629-662, May.
    9. Kusi-Sarpong, Simonov & Orji, Ifeyinwa Juliet & Gupta, Himanshu & Kunc, Martin, 2021. "Risks associated with the implementation of big data analytics in sustainable supply chains," Omega, Elsevier, vol. 105(C).
    10. Minwir Al-Shammari & Mehdi Mili, 2021. "A fuzzy analytic hierarchy process model for customers’ bank selection decision in the Kingdom of Bahrain," Operational Research, Springer, vol. 21(3), pages 1429-1446, September.
    11. Kuliš Marija Šiško, 2020. "Selection of Project Managers: An Overview," Business Systems Research, Sciendo, vol. 11(2), pages 99-116, October.
    12. Harsha Cheemakurthy & Karl Garme, 2022. "Fuzzy AHP-Based Design Performance Index for Evaluation of Ferries," Sustainability, MDPI, vol. 14(6), pages 1-27, March.
    13. Muhammad Mohsin & Hengbin Yin & Weilun Huang & Shijun Zhang & Luyao Zhang & Ana Mehak, 2022. "Evaluation of Occupational Health Risk Management and Performance in China: A Case Study of Gas Station Workers," IJERPH, MDPI, vol. 19(7), pages 1-22, March.
    14. Ergu, Daji & Kou, Gang & Peng, Yi & Shi, Yong, 2011. "A simple method to improve the consistency ratio of the pair-wise comparison matrix in ANP," European Journal of Operational Research, Elsevier, vol. 213(1), pages 246-259, August.
    15. Sofiane, Boukhari & Dounia, Mrad & Sabri, Dairi & Tarek, Khoualdia & Yassine, Djebbar, 2023. "Utilizing a combined Delphi-FAHP-TOPSIS technique to assess the effectiveness of the water supply service in Algeria," Socio-Economic Planning Sciences, Elsevier, vol. 90(C).
    16. José María Codosero Rodas & José Cabezas Fernández & José Manuel Naranjo Gómez & Rui Alexandre Castanho, 2019. "Risk Premium Assessment for the Sustainable Valuation of Urban Development Land: Evidence from Spain," Sustainability, MDPI, vol. 11(15), pages 1-21, August.
    17. Swati Goyal & Shivi Agarwal & Narinderjit Singh Sawaran Singh & Trilok Mathur & Nirbhay Mathur, 2022. "Analysis of Hybrid MCDM Methods for the Performance Assessment and Ranking Public Transport Sector: A Case Study," Sustainability, MDPI, vol. 14(22), pages 1-21, November.
    18. Theißen, Sebastian & Spinler, Stefan, 2014. "Strategic analysis of manufacturer-supplier partnerships: An ANP model for collaborative CO2 reduction management," European Journal of Operational Research, Elsevier, vol. 233(2), pages 383-397.
    19. Bilbao-Terol, Amelia & Arenas-Parra, Mar & Cañal-Fernández, Verónica & Antomil-Ibias, José, 2014. "Using TOPSIS for assessing the sustainability of government bond funds," Omega, Elsevier, vol. 49(C), pages 1-17.
    20. Benevenuto, Rodolfo & Caulfield, Brian, 2020. "Examining transport needs in the global south using a screening framework," Journal of Transport Geography, Elsevier, vol. 88(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:21:y:2019:i:6:d:10.1007_s10796-018-9825-z. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.