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An AHP-IFT Integrated Model for Performance Evaluation of E-Commerce Web Sites

Author

Listed:
  • Babak Daneshvar Rouyendegh

    (Ankara Yıldırım Beyazıt University (AYBU))

  • Kazim Topuz

    (University of Oklahoma)

  • Ali Dag

    (University of South Dakota)

  • Asil Oztekin

    (University of Massachusetts Lowell)

Abstract

This study presents a hybrid framework of Analytic hierarchy process and Intuitionistic Fuzzy Technique for Order of Preference by Similarity to Ideal Solution for the assessment and evaluation of E-commerce web site (EWS) performance. The proposed hybrid model enables decision makers to assess and efficiently use intuitionistic fuzzy numbers. In addition, human judgment can effectively be incorporated in the evaluation process. The present model provides an accurate classification of EWS’ performance. A numerical case study is provided to demonstrate the proposed analytic methodology to validate the efficiency and effectiveness of the hybrid model.

Suggested Citation

  • Babak Daneshvar Rouyendegh & Kazim Topuz & Ali Dag & Asil Oztekin, 2019. "An AHP-IFT Integrated Model for Performance Evaluation of E-Commerce Web Sites," Information Systems Frontiers, Springer, vol. 21(6), pages 1345-1355, December.
    • Handle: RePEc:spr:infosf:v:21:y:2019:i:6:d:10.1007_s10796-018-9825-z
    DOI: 10.1007/s10796-018-9825-z
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    Cited by:

    1. Atour Taghipour & Babak Daneshvar Rouyendegh & Aylin Ünal & Sujan Piya, 2022. "Selection of Suppliers for Speech Recognition Products in IT Projects by Combining Techniques with an Integrated Fuzzy MCDM," Sustainability, MDPI, vol. 14(3), pages 1-21, February.
    2. Sharma, Dheeraj & Srivastava, Praveen Ranjan & Pandey, Peeyush & Kaur, Inderjeet, 2020. "Evaluating Quality of Matrimonial Websites: Balancing Emotions with Economics," American Business Review, Pompea College of Business, University of New Haven, vol. 23(2), pages 358-392, November.
    3. Cathay Kuo-Tai Kang & Chieh-Yu Lin & Yi-Hui Ho, 2022. "Key Factors to Increasing Free Cash Flow for Manufacturers Utilizing Lean Production: An AHP-DEMATEL Approach," Information Management and Business Review, AMH International, vol. 14(2), pages 28-45.
    4. Chia-Nan Wang & Thanh-Tuan Dang & Ngoc-Ai-Thy Nguyen & Thi-Thu-Hong Le, 2020. "Supporting Better Decision-Making: A Combined Grey Model and Data Envelopment Analysis for Efficiency Evaluation in E-Commerce Marketplaces," Sustainability, MDPI, vol. 12(24), pages 1-24, December.
    5. Fan Jia & Yujie Wang & Yiting Su, 2023. "GRA-Based Dynamic Hybrid Multi-Attribute Three-Way Decision-Making for the Performance Evaluation of Elderly-Care Services," Mathematics, MDPI, vol. 11(14), pages 1-26, July.

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