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Identifying Open Innovation Partners: A Methodology For Strategic Partner Selection

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  • MATTHIAS R. GUERTLER

    (Institute of Product Development, Technical University of Munich, Boltzmannstrasse 15, 85748 Garching, Germany)

  • UDO LINDEMANN

    (Institute of Product Development, Technical University of Munich, Boltzmannstrasse 15, 85748 Garching, Germany)

Abstract

By opening a company’s innovation process, and allowing purposeful collaboration with external partners, Open Innovation (OI) offers several advantages, such as the use of external expertise, shorter time-to-market and reduced failure rates. However, the success of OI projects is directly linked to the selection of suitable partners, who operationally or strategically contribute to reach the goal of the OI project. Despite this relevance of OI-partner selection, methodical support has hitherto been limited — it is either too abstract to be helpful in practice, or too focused on single aspects. This paper presents a methodical approach to close this gap by combining identification and selection approaches from different fields, such as stakeholder analysis, lead-user identification and systems engineering. The methodology was evaluated in an industrial OI-project with an SME from plant manufacturing.

Suggested Citation

  • Matthias R. Guertler & Udo Lindemann, 2016. "Identifying Open Innovation Partners: A Methodology For Strategic Partner Selection," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-20, June.
    • Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:05:n:s1363919616400119
    DOI: 10.1142/S1363919616400119
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    Cited by:

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    2. Qian Li & Yuanfei Kang & Lingling Tan & Bo Chen, 2020. "Modeling Formation and Operation of Collaborative Green Innovation between Manufacturer and Supplier: A Game Theory Approach," Sustainability, MDPI, vol. 12(6), pages 1-20, March.
    3. Hezam Haidar & Karine Evrard Samuel & Jean-François Boujut, 2019. "Influential factors of initiating open innovation collaboration between universities and SMEs: Systematic Literature Review," Post-Print hal-02184337, HAL.
    4. Luigi Cantone & Pierpaolo Testa & Svend Hollensen & Giuseppe Fabio Cantone, 2019. "Outsourcing New Product Development Fostered By Disruptive Technological Innovation: A Decision-Making Model," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(01), pages 1-45, January.
    5. Ricardo S. Santos & Jose Soares & Pedro Carmona Marques & Helena V. G. Navas & José Moleiro Martins, 2021. "Integrating Business, Social, and Environmental Goals in Open Innovation through Partner Selection," Sustainability, MDPI, vol. 13(22), pages 1-25, November.
    6. Gattringer, Regina & Wiener, Melanie & Strehl, Franz, 2017. "The challenge of partner selection in collaborative foresight projects," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 298-310.
    7. Martin P. Allmendinger & Elisabeth S. C. Berger, 2019. "Selecting Corporate Firms For Collaborative Innovation: Entrepreneurial Decision Making In Asymmetric Partnerships," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(01), pages 1-34, January.

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