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Innovative Behaviour Types And Their Influence On Individual Crowdsourcing Performances

Author

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  • HANGZI ZHU

    (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Muenster, Leonardo-Campus 1, 48149 Muenster, Germany)

  • KATHARINA DJURJAGINA

    (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Muenster, Leonardo-Campus 1, 48149 Muenster, Germany)

  • JENS LEKER

    (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Muenster, Leonardo-Campus 1, 48149 Muenster, Germany)

Abstract

Crowdsourcing as a tool for idea generation has become popular for companies in the last few years. The aim of this research is to identify innovative behaviour types in an intra-organisational online ideation contest. Based on a survey with 75 employees of a specialty chemicals company, we determined the degrees of personality severity of two main factors — creativity and proactivity. Creativity seems to enhance the number of submitted ideas while proactive people's ideas seem to have greater chances of being pursued by the company. Four different personality combinations arise out of the empirical analysis that show specific performance types and are clustered into different activity roles, such as the follower, the proactive promotor, the creative innovator and the intrapreneur. Some of them refer to existing innovation roles. This novel combination of crowdsourcing performance and innovative behaviour delivers new insights that enrich current understanding on the characteristics of internal crowds.

Suggested Citation

  • Hangzi Zhu & Katharina Djurjagina & Jens Leker, 2014. "Innovative Behaviour Types And Their Influence On Individual Crowdsourcing Performances," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(06), pages 1-18.
    • Handle: RePEc:wsi:ijimxx:v:18:y:2014:i:06:n:s1363919614400155
    DOI: 10.1142/S1363919614400155
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    References listed on IDEAS

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    1. Hannu Kärkkäinen & Jari Jussila & Jani Multasuo & Nina Helander, 2016. "Can Crowdsourcing Platforms Be Used In B2b Innovation?," World Scientific Book Chapters, in: Anne-Laure Mention & Marko Torkkeli (ed.), Open Innovation A Multifaceted Perspective: Part II, chapter 16, pages 393-421, World Scientific Publishing Co. Pte. Ltd..
    2. Jeroen de Jong & Sander Wennekers, 2008. "Intrapreneurship; Conceptualizing entrepreneurial employee behaviour," Scales Research Reports H200802, EIM Business and Policy Research.
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    Cited by:

    1. Viktoria Boss & Robin Kleer & Alexander Vossen, 2017. "Walking Parallel Paths Or Taking The Same Road? The Effect Of Collaborative Incentives In Innovation Contests," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(03), pages 1-34, April.
    2. Piazza, Mariangela & Mazzola, Erica & Perrone, Giovanni, 2022. "How can I signal my quality to emerge from the crowd? A study in the crowdsourcing context," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    3. Steils, Nadia & Hanine, Salwa, 2019. "Recruiting valuable participants in online IDEA generation: The role of brief instructions," Journal of Business Research, Elsevier, vol. 96(C), pages 14-25.
    4. Xuanwei Zhao & Enjun Xia, 2016. "Research On The Operation Mechanism Of Network Crowdsourcing System And Constitutions Of Crowdsourcing Capability," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-18, October.
    5. Christine Blanka, 2019. "An individual-level perspective on intrapreneurship: a review and ways forward," Review of Managerial Science, Springer, vol. 13(5), pages 919-961, November.
    6. Matthias R. Guertler & Udo Lindemann, 2016. "Identifying Open Innovation Partners: A Methodology For Strategic Partner Selection," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-20, June.
    7. Blanka, Christine & Krumay, Barbara & Rueckel, David, 2022. "The interplay of digital transformation and employee competency: A design science approach," Technological Forecasting and Social Change, Elsevier, vol. 178(C).

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