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STRATEGIC MANAGEMENT OF INNOVATION IN MANUFACTURING SMEs: EXPLORING THE PREDICTIVE VALIDITY OF STRATEGY-INNOVATION RELATIONSHIP

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  • PHILIPPE CHEREAU

    (SKEMA Business School, KTO Research Centre, 06902 Sophia Antipolis, France;
    IAE Aix-en-Provence, CERGAM, Aix-Marseille University, Clos Guiot, 13089 Aix en Provence, France)

Abstract

This research investigates strategy-innovation relationship in manufacturing SMEs. The scope of investigation encompasses the technical, marketing, and organisational dimensions of innovation. Our work extends research on Miles and Snow's framework of strategy configurations by exploring the relationship between attributes of strategic posture and innovation behaviour. This approach aims to provide a more accurate representation of strategic management of innovation in manufacturing SMEs. Results (1) confirm the differentiated propensity to adopt specific innovation behaviours among strategic postures, thus confirming posture-specific innovation characteristics, and (2) highlight differentiated associations between strategic attributes and innovation attributes among strategic postures, thus bringing new insights on strategy-innovation fit. Results also emphasise the influence of hybridisation of strategic profiles on the predictive validity of strategy-innovation relationship. Finally, this research provides useful managerial inputs on the strategic management of innovation in SMEs from an innovation effectiveness standpoint.

Suggested Citation

  • Philippe Chereau, 2015. "STRATEGIC MANAGEMENT OF INNOVATION IN MANUFACTURING SMEs: EXPLORING THE PREDICTIVE VALIDITY OF STRATEGY-INNOVATION RELATIONSHIP," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 1-37.
    • Handle: RePEc:wsi:ijimxx:v:19:y:2015:i:01:n:s1363919615500024
    DOI: 10.1142/S1363919615500024
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    References listed on IDEAS

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    1. G. N. von Tunzelmann, 1995. "Technology and Industrial Progress," Books, Edward Elgar Publishing, number 437.
    2. Marion Frenz & Ray Lambert, 2012. "Mixed Modes of Innovation: An Empiric Approach to Capturing Firms' Innovation Behaviour," OECD Science, Technology and Industry Working Papers 2012/6, OECD Publishing.
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    Cited by:

    1. Domingo García Pérez-De-Lema & Peter Bent Hansen & Antonia Madrid-Gujjarro & Jane Lucia Silva-Santos, 2019. "INFLUENCE OF THE BUSINESS ENVIRONMENT IN THE DYNAMICS OF INNOVATION AND IN THE PERFORMANCE OF SMEs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(05), pages 1-25, June.
    2. Dragana Radicic & Jonathan Pinto, 2019. "Collaboration with External Organizations and Technological Innovations: Evidence from Spanish Manufacturing Firms," Sustainability, MDPI, vol. 11(9), pages 1-31, April.
    3. Vanessa Yanes-Estévez & Ana María García-Pérez & Juan Ramón Oreja-Rodríguez, 2018. "The Strategic Behaviour of SMEs," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, October.

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