IDEAS home Printed from https://ideas.repec.org/a/wly/riskan/v37y2017i6p1146-1156.html
   My bibliography  Save this article

Risk, Benefit, and Moderators of the Affect Heuristic in a Widespread Unlawful Activity: Evidence from a Survey of Unlawful File‐Sharing Behavior

Author

Listed:
  • Steven J. Watson
  • Daniel J. Zizzo
  • Piers Fleming

Abstract

Increasing the perception of legal risk via publicized litigation and lobbying for copyright law enforcement has had limited success in reducing unlawful content sharing by the public. We consider the extent to which engaging in file sharing online is motivated by the perceived benefits of this activity as opposed to perceived legal risks. Moreover, we explore moderators of the relationship between perceived risk and perceived benefits; namely, trust in industry and legal regulators, and perceived online anonymity. We examine these questions via a large two‐part survey of consumers of music (n = 658) and eBooks (n = 737). We find that perceptions of benefit, but not of legal risk, predict stated file‐sharing behavior. An affect heuristic is employed: as perceived benefit increases, perceived risk falls. This relationship is increased under high regulator and industry trust (which actually increases perceived risk in this study) and low anonymity (which also increases perceived risk). We propose that, given the limited impact of perceived legal risk upon unlawful downloading, it would be better for the media industries to target enhancing the perceived benefit and availability of lawful alternatives.

Suggested Citation

  • Steven J. Watson & Daniel J. Zizzo & Piers Fleming, 2017. "Risk, Benefit, and Moderators of the Affect Heuristic in a Widespread Unlawful Activity: Evidence from a Survey of Unlawful File‐Sharing Behavior," Risk Analysis, John Wiley & Sons, vol. 37(6), pages 1146-1156, June.
    • Handle: RePEc:wly:riskan:v:37:y:2017:i:6:p:1146-1156
    DOI: 10.1111/risa.12689
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/risa.12689
    Download Restriction: no
    File URL: https://libkey.io/10.1111/risa.12689?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Joost Poort & Jarst Weda, 2015. "Elvis Is Returning to the Building: Understanding a Decline in Unauthorized File Sharing," Journal of Media Economics, Taylor & Francis Journals, vol. 28(2), pages 63-83, June.
    2. Steven James Watson & Daniel John Zizzo & Piers Fleming, 2015. "Determinants of Unlawful File Sharing: A Scoping Review," PLOS ONE, Public Library of Science, vol. 10(6), pages 1-23, June.
    3. Paul Slovic, 1999. "Trust, Emotion, Sex, Politics, and Science: Surveying the Risk‐Assessment Battlefield," Risk Analysis, John Wiley & Sons, vol. 19(4), pages 689-701, August.
    4. Bhattacharjee, Sudip & Gopal, Ram D & Lertwachara, Kaveepan & Marsden, James R, 2006. "Impact of Legal Threats on Online Music Sharing Activity: An Analysis of Music Industry Legal Actions," Journal of Law and Economics, University of Chicago Press, vol. 49(1), pages 91-114, April.
    5. Paul Slovic & Melissa L. Finucane & Ellen Peters & Donald G. MacGregor, 2004. "Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality," Risk Analysis, John Wiley & Sons, vol. 24(2), pages 311-322, April.
    6. Michael Siegrist & George Cvetkovich, 2000. "Perception of Hazards: The Role of Social Trust and Knowledge," Risk Analysis, John Wiley & Sons, vol. 20(5), pages 713-720, October.
    7. Liebowitz, Stan J, 2006. "File Sharing: Creative Destruction or Just Plain Destruction?," Journal of Law and Economics, University of Chicago Press, vol. 49(1), pages 1-28, April.
    8. Michael Siegrist, 2000. "The Influence of Trust and Perceptions of Risks and Benefits on the Acceptance of Gene Technology," Risk Analysis, John Wiley & Sons, vol. 20(2), pages 195-204, April.
    9. repec:cup:judgdm:v:10:y:2015:i:3:p:204-218 is not listed on IDEAS
    10. Brett Danaher & Michael D. Smith & Rahul Telang & Siwen Chen, 2014. "The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France," Journal of Industrial Economics, Wiley Blackwell, vol. 62(3), pages 541-553, September.
    11. Wouter Poortinga & Nick F. Pidgeon, 2003. "Exploring the Dimensionality of Trust in Risk Regulation," Risk Analysis, John Wiley & Sons, vol. 23(5), pages 961-972, October.
    12. Peha, Jon M. & Mateus, Alexandre M., 2014. "Policy implications of technology for detecting P2P and copyright violations," Telecommunications Policy, Elsevier, vol. 38(1), pages 66-85.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kos Koklic, Mateja & Kukar-Kinney, Monika & Vida, Irena, 2022. "Consumers’ de-ownership as a predictor of dark-side digital acquisition behavior: Moderating role of moral intensity and collectivism," Journal of Business Research, Elsevier, vol. 138(C), pages 108-116.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Peng & Xu, Zhigang & Zhao, Xiangmo, 2019. "Road tests of self-driving vehicles: Affective and cognitive pathways in acceptance formation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 354-369.
    2. Michael Greenberg & Charles Haas & Anthony Cox & Karen Lowrie & Katherine McComas & Warner North, 2012. "Ten Most Important Accomplishments in Risk Analysis, 1980–2010," Risk Analysis, John Wiley & Sons, vol. 32(5), pages 771-781, May.
    3. Janneke De Jonge & Hans Van Trijp & Reint Jan Renes & Lynn Frewer, 2007. "Understanding Consumer Confidence in the Safety of Food: Its Two‐Dimensional Structure and Determinants," Risk Analysis, John Wiley & Sons, vol. 27(3), pages 729-740, June.
    4. Martina Raue & Lisa A. D'Ambrosio & Carley Ward & Chaiwoo Lee & Claire Jacquillat & Joseph F. Coughlin, 2019. "The Influence of Feelings While Driving Regular Cars on the Perception and Acceptance of Self‐Driving Cars," Risk Analysis, John Wiley & Sons, vol. 39(2), pages 358-374, February.
    5. Christine Merk & Gert Pönitzsch, 2017. "The Role of Affect in Attitude Formation toward New Technologies: The Case of Stratospheric Aerosol Injection," Risk Analysis, John Wiley & Sons, vol. 37(12), pages 2289-2304, December.
    6. Michael Siegrist & Timothy C. Earle & Heinz Gutscher & Carmen Keller, 2005. "Perception of Mobile Phone and Base Station Risks," Risk Analysis, John Wiley & Sons, vol. 25(5), pages 1253-1264, October.
    7. Luis Aguiar & Jörg Claussen & Christian Peukert, 2018. "Catch Me If You Can: Effectiveness and Consequences of Online Copyright Enforcement," Information Systems Research, INFORMS, vol. 29(3), pages 656-678, September.
    8. Brett Danaher & Michael D. Smith & Rahul Telang, 2014. "Piracy and Copyright Enforcement Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 14(1), pages 25-61.
    9. Kang, Min Jung & Park, Heejun, 2011. "Impact of experience on government policy toward acceptance of hydrogen fuel cell vehicles in Korea," Energy Policy, Elsevier, vol. 39(6), pages 3465-3475, June.
    10. Visschers, Vivianne H.M. & Keller, Carmen & Siegrist, Michael, 2011. "Climate change benefits and energy supply benefits as determinants of acceptance of nuclear power stations: Investigating an explanatory model," Energy Policy, Elsevier, vol. 39(6), pages 3621-3629, June.
    11. Kazuya Nakayachi & George Cvetkovich, 2010. "Public Trust in Government Concerning Tobacco Control in Japan," Risk Analysis, John Wiley & Sons, vol. 30(1), pages 143-152, January.
    12. Tim Slack & Vanessa Parks & Lynsay Ayer & Andrew M. Parker & Melissa L. Finucane & Rajeev Ramchand, 2020. "Natech or natural? An analysis of hazard perceptions, institutional trust, and future storm worry following Hurricane Harvey," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 102(3), pages 1207-1224, July.
    13. Christophe Bellégo & Romain De Nijs, 2020. "The Unintended Consequences of Antipiracy Laws on Markets with Asymmetric Piracy: The Case of the French Movie Industry," Information Systems Research, INFORMS, vol. 31(4), pages 1064-1086, December.
    14. Xiaoqin Zhu & Xiaofei Xie, 2015. "Effects of Knowledge on Attitude Formation and Change Toward Genetically Modified Foods," Risk Analysis, John Wiley & Sons, vol. 35(5), pages 790-810, May.
    15. Seoyong Kim & Sunhee Kim, 2015. "The role of value in the social acceptance of science-technology," International Review of Public Administration, Taylor & Francis Journals, vol. 20(3), pages 305-322, July.
    16. Michael Siegrist, 2010. "Trust and Confidence: The Difficulties in Distinguishing the Two Concepts in Research," Risk Analysis, John Wiley & Sons, vol. 30(7), pages 1022-1024, July.
    17. Meredith Frances Dobbie & Rebekah Ruth Brown, 2014. "A Framework for Understanding Risk Perception, Explored from the Perspective of the Water Practitioner," Risk Analysis, John Wiley & Sons, vol. 34(2), pages 294-308, February.
    18. Nicolás C. Bronfman & Esperanza López Vázquez, 2011. "A Cross‐Cultural Study of Perceived Benefit Versus Risk as Mediators in the Trust‐Acceptance Relationship," Risk Analysis, John Wiley & Sons, vol. 31(12), pages 1919-1934, December.
    19. C. Bellégo & R. De Nijs, 2015. "The redistributive effect of online piracy on the box office performance of American movies in foreign markets," Documents de Travail de l'Insee - INSEE Working Papers g2015-17, Institut National de la Statistique et des Etudes Economiques.
    20. P. Marijn Poortvliet & Anne Marike Lokhorst, 2016. "The Key Role of Experiential Uncertainty when Dealing with Risks: Its Relationships with Demand for Regulation and Institutional Trust," Risk Analysis, John Wiley & Sons, vol. 36(8), pages 1615-1629, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:riskan:v:37:y:2017:i:6:p:1146-1156. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1111/(ISSN)1539-6924 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.