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On the benefits of collaboration: consumer psychology, behavioral economics and relational frame theory

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  • Rene Quiñones

    (University of Nevada, Reno, NV, USA)

  • Linda J. Hayes

    (University of Nevada, Reno, NV, USA)

  • Steven C. Hayes

    (University of Nevada, Reno, NV, USA)

Abstract

Consumer behavior is a pervasive feature of the human circumstance, and its study has long been pursued by behaviorally oriented psychologists, among whom may be counted John B. Watson. Relatively few behaviorists have addressed these issues, however, with the result that the field of consumer behavior is crippled by dualistic propositions and weak methodologies (Foxall GR. 1992. The consumer situation: an integrative model for research in marketing. Journal of Marketing Management 8 : 383-404; 1998. Radical behaviorist interpretation: generating and evaluating an account of consumer behavior. The Behavior Analyst 21 : 321-354). As such, the field is ready for a reformulation of its basic premises and the adoption of more rigorous, experimental procedures. Copyright © 2000 John Wiley & Sons, Ltd.

Suggested Citation

  • Rene Quiñones & Linda J. Hayes & Steven C. Hayes, 2000. "On the benefits of collaboration: consumer psychology, behavioral economics and relational frame theory," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 21(3-4), pages 159-165.
    • Handle: RePEc:wly:mgtdec:v:21:y:2000:i:3-4:p:159-165
    DOI: 10.1002/mde.980
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    References listed on IDEAS

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    1. Chernev, Alex, 1997. "The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(4), pages 304-311, March.
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    Cited by:

    1. DiClemente, Diane F. & Hantula, Donald A., 2003. "Applied behavioral economics and consumer choice," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 589-602, October.

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