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Cognitive and motivational structure of sustainability

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  • van Dam, Ynte K.
  • van Trijp, Hans C.M.

Abstract

In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results show that light users cognitively can distinguish between the social and temporal dimensions of the Brundlandt definition, as well as the People, Planet and Prosperity dimensions of the Triple-P definition of sustainability. In the motivational structure of light users of sustainable products, all attributes that do not offer direct and personal benefits are collapsed into a single dimension. This single dimension explains purchases more parsimoniously than a more complex structure, and is itself explained by a set of psychographic predictors that appears to be related to identity.

Suggested Citation

  • van Dam, Ynte K. & van Trijp, Hans C.M., 2011. "Cognitive and motivational structure of sustainability," Journal of Economic Psychology, Elsevier, vol. 32(5), pages 726-741.
    • Handle: RePEc:eee:joepsy:v:32:y:2011:i:5:p:726-741
    DOI: 10.1016/j.joep.2011.06.002
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    1. van Dam, Ynte K. & van Trijp, Hans CM, 2016. "Interventions To Encourage Sustainable Consumption," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(2-3), pages 1-8, October.
    2. Witjes, Sjors & Vermeulen, Walter J.V. & Cramer, Jacqueline M., 2017. "Assessing Corporate Sustainability integration for corporate self-reflection," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 132-147.
    3. Danilo Boffa & Antonio Prencipe & Armando Papa & Christian Corsi & Mario Sorrentino, 2023. "Boosting circular economy via the b-corporation roads. The effect of the entrepreneurial culture and exogenous factors on sustainability performance," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 523-561, June.
    4. van der Wal, Arianne J. & van Horen, Femke & Grinstein, Amir, 2018. "Temporal myopia in sustainable behavior under uncertainty," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 378-393.
    5. Lagerkvist, C.J. & Edenbrandt, A.K. & Tibbelin, I. & Wahlstedt, Y., 2020. "Preferences for sustainable and responsible equity funds - A choice experiment with Swedish private investors," Journal of Behavioral and Experimental Finance, Elsevier, vol. 28(C).
    6. Ynte Dam & Janneke Jonge, 2015. "The Positive Side of Negative Labelling," Journal of Consumer Policy, Springer, vol. 38(1), pages 19-38, March.
    7. Corradi, Nicola & Priftis, Konstantinos & Jacucci, Giulio & Gamberini, Luciano, 2013. "Oops, I forgot the light on! The cognitive mechanisms supporting the execution of energy saving behaviors," Journal of Economic Psychology, Elsevier, vol. 34(C), pages 88-96.
    8. Verain, Muriel C. D. & Onwezen, Marleen C. & Sijtsema, Siet J. & Dagevos, Hans, 2016. "The Added Value Of Sustainability Motivations In Understanding Sustainable Food Choices," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(2-3), pages 1-10, October.
    9. Alyahya, Mansour & Agag, Gomaa & Aliedan, Meqbel & Abdelmoety, Ziad Hassan & Daher, Maya Mostafa, 2023. "A sustainable step forward: Understanding factors affecting customers’ behaviour to purchase remanufactured products," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).

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    More about this item

    Keywords

    Cognitive structure; Motivational structure; Sustainable development; Consumer behaviour;
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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