IDEAS home Printed from https://ideas.repec.org/a/wly/isacfm/v31y2024i2ne1554.html
   My bibliography  Save this article

Toward an extended framework of exhaust data for predictive analytics: An empirical approach

Author

Listed:
  • Daniel E. O'Leary

Abstract

We investigate applying and extending an exhaust data framework, using an empirical analysis to explore and compare different predictive analytic capabilities of both internal and external exhaust data for estimating sales. We use internal exhaust data that explores the relationship between app usage and web traffic data and estimation of sales and find the ability to predict sales at least 4 days ahead. We also develop predictive models of sales, using external data of Google searches, extending the previous research to include additional macroeconomic Google variables and Wikipedia pageviews, finding that we can predict at least 4 months ahead, suggesting a portfolio of exhaust data be used. We introduce the roles of internal and external exhaust data, direct and indirect exhaust data and transformed exhaust data, into an exhaust data framework. We examine what appear to be different levels of information fineness and predictability from those exhaust data sources. We also note the importance of the types of devices (e.g., mobile) and the types of commerce (e.g., mobile commerce) in creating and finding different types of exhaust. Finally, we apply an existing exhaust data framework to develop macroeconomic data exhaust variables, as the means of capturing inflation and unemployment information, using Google searches.

Suggested Citation

  • Daniel E. O'Leary, 2024. "Toward an extended framework of exhaust data for predictive analytics: An empirical approach," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 31(2), June.
    • Handle: RePEc:wly:isacfm:v:31:y:2024:i:2:n:e1554
    DOI: 10.1002/isaf.1554
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/isaf.1554
    Download Restriction: no
    File URL: https://libkey.io/10.1002/isaf.1554?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John Hassler, 2001. "Uncertainty and the Timing of Automobile Purchases," Scandinavian Journal of Economics, Wiley Blackwell, vol. 103(2), pages 351-366, June.
    2. Coupé, Tom, 2018. "Replicating "Predicting the present with Google trends" by Hyunyoung Choi and Hal Varian (The Economic Record, 2012)," Economics - The Open-Access, Open-Assessment E-Journal (2007-2020), Kiel Institute for the World Economy (IfW Kiel), vol. 12, pages 1-8.
    3. Boysen, Nils & Emde, Simon & Hoeck, Michael & Kauderer, Markus, 2015. "Part logistics in the automotive industry: Decision problems, literature review and research agenda," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 79443, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    4. Nicolas Woloszko, 2020. "Tracking activity in real time with Google Trends," OECD Economics Department Working Papers 1634, OECD Publishing.
    5. van Heerde, Harald J. & Dinner, Isaac M. & Neslin, Scott A., 2019. "Engaging the unengaged customer: The value of a retailer mobile app," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 420-438.
    6. Jung Koo Kang & Lorien Stice‐Lawrence & Yu Ting Forester Wong, 2021. "The Firm Next Door: Using Satellite Images to Study Local Information Advantage," Journal of Accounting Research, Wiley Blackwell, vol. 59(2), pages 713-750, May.
    7. Punj, Girish N & Staelin, Richard, 1983. "A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 366-380, March.
    8. Chiu, Peng-Chia & Teoh, Siew Hong & Zhang, Yinglei & Huang, Xuan, 2023. "Using Google searches of firm products to detect revenue management," Accounting, Organizations and Society, Elsevier, vol. 109(C).
    9. Hyunyoung Choi & Hal Varian, 2012. "Predicting the Present with Google Trends," The Economic Record, The Economic Society of Australia, vol. 88(s1), pages 2-9, June.
    10. Simeon Vosen & Torsten Schmidt, 2011. "Forecasting private consumption: survey‐based indicators vs. Google trends," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 30(6), pages 565-578, September.
    11. Michael S. Drake & Darren T. Roulstone & Jacob R. Thornock, 2012. "Investor Information Demand: Evidence from Google Searches Around Earnings Announcements," Journal of Accounting Research, Wiley Blackwell, vol. 50(4), pages 1001-1040, September.
    12. Jeremy Ginsberg & Matthew H. Mohebbi & Rajan S. Patel & Lynnette Brammer & Mark S. Smolinski & Larry Brilliant, 2009. "Detecting influenza epidemics using search engine query data," Nature, Nature, vol. 457(7232), pages 1012-1014, February.
    13. Svenja Dube & Chenqi Zhu, 2021. "The Disciplinary Effect of Social Media: Evidence from Firms' Responses to Glassdoor Reviews," Journal of Accounting Research, Wiley Blackwell, vol. 59(5), pages 1783-1825, December.
    14. Dag Øivind Madsen, 2016. "Using Google Trends in Management Fashion Research: A Short Note," Working Papers hal-01343880, HAL.
    15. Stringer, Kw, 1975. "Statistical Technique For Analytical Review," Journal of Accounting Research, Wiley Blackwell, vol. 13, pages 1-9.
    16. Rivera, Roberto, 2016. "A dynamic linear model to forecast hotel registrations in Puerto Rico using Google Trends data," Tourism Management, Elsevier, vol. 57(C), pages 12-20.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Abay,Kibrom A. & Hirfrfot,Kibrom Tafere & Woldemichael,Andinet, 2020. "Winners and Losers from COVID-19 : Global Evidence from Google Search," Policy Research Working Paper Series 9268, The World Bank.
    2. Hulya Bakirtas & Vildan Gulpinar Demirci, 2022. "Can Google Trends data provide information on consumer’s perception regarding hotel brands?," Information Technology & Tourism, Springer, vol. 24(1), pages 57-83, March.
    3. Jaroslav Pavlicek & Ladislav Kristoufek, 2015. "Nowcasting Unemployment Rates with Google Searches: Evidence from the Visegrad Group Countries," PLOS ONE, Public Library of Science, vol. 10(5), pages 1-11, May.
    4. Yuqian Zhang, 2023. "Using Google Trends to track the global interest in International Financial Reporting Standards: Evidence from big data," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 30(2), pages 87-100, April.
    5. Jukka Ruohonen & Sami Hyrynsalmi, 2017. "Evaluating the use of internet search volumes for time series modeling of sales in the video game industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 351-370, November.
    6. Long Wen & Chang Liu & Haiyan Song, 2019. "Forecasting tourism demand using search query data: A hybrid modelling approach," Tourism Economics, , vol. 25(3), pages 309-329, May.
    7. Zeynalov, Ayaz, 2017. "Forecasting Tourist Arrivals in Prague: Google Econometrics," MPRA Paper 83268, University Library of Munich, Germany.
    8. Jaroslav Pavlicek & Ladislav Kristoufek, 2014. "Can Google searches help nowcast and forecast unemployment rates in the Visegrad Group countries?," Papers 1408.6639, arXiv.org.
    9. Götz, Thomas B. & Knetsch, Thomas A., 2019. "Google data in bridge equation models for German GDP," International Journal of Forecasting, Elsevier, vol. 35(1), pages 45-66.
    10. Zeynalov, Ayaz, 2014. "Nowcasting Tourist Arrivals to Prague: Google Econometrics," MPRA Paper 60945, University Library of Munich, Germany.
    11. Kristina Gligorić & Arnaud Chiolero & Emre Kıcıman & Ryen W. White & Robert West, 2022. "Population-scale dietary interests during the COVID-19 pandemic," Nature Communications, Nature, vol. 13(1), pages 1-14, December.
    12. Stephen L. France & Yuying Shi, 2017. "Aggregating Google Trends: Multivariate Testing and Analysis," Papers 1712.03152, arXiv.org, revised Mar 2018.
    13. Abay, Kibrom A. & Ibrahim, Hosam, 2020. "Winners and losers from COVID-19: Evidence from Google search data for Egypt," MENA policy notes 8, International Food Policy Research Institute (IFPRI).
    14. Oestmann Marco & Bennöhr Lars, 2015. "Determinants of house price dynamics. What can we learn from search engine data?," Review of Economics, De Gruyter, vol. 66(1), pages 99-127, April.
    15. David Kohns & Arnab Bhattacharjee, 2020. "Nowcasting Growth using Google Trends Data: A Bayesian Structural Time Series Model," Papers 2011.00938, arXiv.org, revised May 2022.
    16. Zhongchen Song & Tom Coupé, 2023. "Predicting Chinese consumption series with Baidu," Journal of Chinese Economic and Business Studies, Taylor & Francis Journals, vol. 21(3), pages 429-463, July.
    17. Javier Sebastian, 2016. "Blockchain in financial services: Regulatory landscape and future challenges," Working Papers 16/21, BBVA Bank, Economic Research Department.
    18. Hamid, Alain & Heiden, Moritz, 2015. "Forecasting volatility with empirical similarity and Google Trends," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 62-81.
    19. Muhammad Omar & Arif Mehmood & Gyu Sang Choi & Han Woo Park, 2017. "Global mapping of artificial intelligence in Google and Google Scholar," Scientometrics, Springer;Akadémiai Kiadó, vol. 113(3), pages 1269-1305, December.
    20. Kristoufek, Ladislav, 2015. "Power-law correlations in finance-related Google searches, and their cross-correlations with volatility and traded volume: Evidence from the Dow Jones Industrial components," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 428(C), pages 194-205.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:isacfm:v:31:y:2024:i:2:n:e1554. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.interscience.wiley.com/jpages/1099-1174/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.