IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v17y2010i2p81-95.html
   My bibliography  Save this article

A linguistic interpretation of Welford's hijack hypothesis

Author

Listed:
  • Mark Brown

Abstract

This paper makes a linguistic reinterpretation of Welford's 1997 hijack hypothesis, arguing that the hijack of the discourse of the radical environment is simply a process of appropriation, i.e., the adoption of particular words in order to make use of them within the green corporations' own frames of experience. Results are presented from an empirical study using two large ‘databases’ of language. These are electronic collections of texts taken from British environmental organizations – the radical non‐governmental organizations (NGOs), and UK corporations that wish to be environmentally friendly – green business. The results show that there are very marked differences in the physical contextualization of a selection of words which are used by both the radical NGOs and green business. The paper concludes by noting the need to take the analysis a stage further by comparing the usage of particular words by the two discourse communities. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Mark Brown, 2010. "A linguistic interpretation of Welford's hijack hypothesis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(2), pages 81-95, March.
    • Handle: RePEc:wly:corsem:v:17:y:2010:i:2:p:81-95
    DOI: 10.1002/csr.233
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.233
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.233?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Peter Dobers & Delyse Springett, 2010. "Corporate social responsibility: discourse, narratives and communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(2), pages 63-69, March.
    2. Tulin Dzhengiz & Ralf Barkemeyer & Giulio Napolitano, 2021. "Emotional framing of NGO press releases: Reformative versus radical NGOs," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2468-2488, July.
    3. Yunhong Hao & Qamar Farooq & Yuan Sun, 2018. "Development of theoretical framework and measures for the role of social media in realizing corporate social responsibility through native and non‐native communication modes: Moderating effects of cro," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 704-711, July.
    4. Louise Ellis & Claire Bastin, 2011. "Corporate social responsibility in times of recession: Changing discourses and implications for policy and practice," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(5), pages 294-305, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:17:y:2010:i:2:p:81-95. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.