IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v13y2006i1p11-24.html
   My bibliography  Save this article

Green marketing philosophy: a study of Spanish firms with ecolabels

Author

Listed:
  • Antonio Chamorro
  • Tomás M. Bañegil

Abstract

The current work attempts to highlight the importance of there being a true corporate commitment towards protecting the environment behind any green communication – i.e., that ecological awareness should be one of the values determining organizational culture. This implies that green marketing should be understood not solely as an activity, but also as a philosophy. In the first part of the article, we discuss the difficulty in measuring the environmental culture of a firm and we propose a series of indicators for this purpose. In the second part, we apply these indicators to the Spanish industrial firms that have at least one ecolabelled product, with a view to deciding whether ecolabels are used as simple sales pitch or, in contrast, there really exists a company behind them with a true environmental culture. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Antonio Chamorro & Tomás M. Bañegil, 2006. "Green marketing philosophy: a study of Spanish firms with ecolabels," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 13(1), pages 11-24, February.
    • Handle: RePEc:wly:corsem:v:13:y:2006:i:1:p:11-24
    DOI: 10.1002/csr.83
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.83
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.83?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
    2. Tor Guimaraes & Kevin Liska, 1995. "Exploring the business benefits of environmental stewardship," Business Strategy and the Environment, Wiley Blackwell, vol. 4(1), pages 9-22, January.
    3. J. Quentin Merritt, 1998. "EM into SME won't go? Attitudes, awareness and practices in the London Borough of Croydon," Business Strategy and the Environment, Wiley Blackwell, vol. 7(2), pages 90-100, May.
    4. Henriques, Irene & Sadorsky, Perry, 1996. "The Determinants of an Environmentally Responsive Firm: An Empirical Approach," Journal of Environmental Economics and Management, Elsevier, vol. 30(3), pages 381-395, May.
    5. William Q. Judge & Thomas J. Douglas, 1998. "Performance Implications of Incorporating Natural Environmental Issues into the Strategic Planning Process: An Empirical Assessment," Journal of Management Studies, Wiley Blackwell, vol. 35(2), pages 241-262, March.
    6. Vastag, Gyula & Kerekes, Sandor & Rondinelli, Dennis A., 1996. "Evaluation of corporate environmental management approaches: A framework and application," International Journal of Production Economics, Elsevier, vol. 43(2-3), pages 193-211, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jörg Firnkorn & Martin Müller, 2012. "Selling Mobility instead of Cars: New Business Strategies of Automakers and the Impact on Private Vehicle Holding," Business Strategy and the Environment, Wiley Blackwell, vol. 21(4), pages 264-280, May.
    2. Muhammad Mohsin Butt & Saadia Mushtaq & Alia Afzal & Kok Wei Khong & Fon Sim Ong & Pui Fong Ng, 2017. "Integrating Behavioural and Branding Perspectives to Maximize Green Brand Equity: A Holistic Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 507-520, May.
    3. Stephanie Anne Nicole Bedard & Carri Reisdorf Tolmie, 2018. "Millennials' green consumption behaviour: Exploring the role of social media," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1388-1396, November.
    4. Esmaeilpour Majid & Bahmiary Elahe, 2017. "Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products," Management & Marketing, Sciendo, vol. 12(2), pages 297-315, June.
    5. Rüdiger Hahn, 2013. "ISO 26000 and the Standardization of Strategic Management Processes for Sustainability and Corporate Social Responsibility," Business Strategy and the Environment, Wiley Blackwell, vol. 22(7), pages 442-455, November.
    6. Seongho Kang & Won‐Moo Hur, 2012. "Investigating the Antecedents of Green Brand Equity: A Sustainable Development Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 19(5), pages 306-316, September.
    7. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    8. Vinod Kumar & Zillur Rahman & A.A. Kazmi, 2013. "Sustainability Marketing Strategy: An Analysis of Recent Literature," Global Business Review, International Management Institute, vol. 14(4), pages 601-625, December.
    9. Paul Ziek, 2009. "Making sense of CSR communication," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(3), pages 137-145, May.
    10. Vilkaite-Vaitone Neringa & Skackauskiene Ilona, 2019. "Green marketing orientation: evolution, conceptualization and potential benefits," Open Economics, De Gruyter, vol. 2(1), pages 53-62, January.
    11. Radu Ciobanu & Claudia-Elena Țuclea & Luciana-Floriana Holostencu & Diana-Maria Vrânceanu, 2022. "Decision-Making Factors in the Purchase of Ecologic Products," Sustainability, MDPI, vol. 14(15), pages 1-26, August.
    12. Elena Fraj‐Andrés & Eva Martínez‐Salinas & Jorge Matute‐Vallejo, 2009. "Factors affecting corporate environmental strategy in Spanish industrial firms," Business Strategy and the Environment, Wiley Blackwell, vol. 18(8), pages 500-514, December.
    13. Lorenzo Gelmini & Valentina Minutiello & Patrizia Tettamanzi & Maurizio Comoli, 2021. "Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    14. F. Testa & F. Iraldo & A Vaccari & E. Ferrari, 2015. "Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 252-265, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Álvarez Gil, M. J. & Burgos Jiménez, J. & Céspedes Lorente, J. J., 2001. "An analysis of environmental management, organizational context and performance of Spanish hotels," Omega, Elsevier, vol. 29(6), pages 457-471, December.
    2. Rivera Camino, Jaime, 1999. "An integrated typology of green manufacturing profiles," DEE - Working Papers. Business Economics. WB 6519, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    3. Chung, Leanne & Lo, Carlos Wing-Hung & Li, Pansy Hon Ying, 2016. "The interaction effects of institutional constraints on managerial intentions and sustainable performance," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 374-383.
    4. Joern H. Block & Marcus Wagner, 2014. "The Effect of Family Ownership on Different Dimensions of Corporate Social Responsibility: Evidence from Large US Firms," Business Strategy and the Environment, Wiley Blackwell, vol. 23(7), pages 475-492, November.
    5. Runa Sarkar, 2008. "Public policy and corporate environmental behaviour: a broader view," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(5), pages 281-297, September.
    6. Shirish Sangle, 2010. "Critical success factors for corporate social responsibility: a public sector perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(4), pages 205-214, July.
    7. Lun, Y.H. Venus, 2011. "Green management practices and firm performance: A case of container terminal operations," Resources, Conservation & Recycling, Elsevier, vol. 55(6), pages 559-566.
    8. Sung Yul Ryoo & Chulmo Koo, 2013. "Green practices-IS alignment and environmental performance: The mediating effects of coordination," Information Systems Frontiers, Springer, vol. 15(5), pages 799-814, November.
    9. Frank‐Martin Belz & Birte Schmidt‐Riediger, 2010. "Marketing strategies in the age of sustainable development: Evidence from the food industry," Business Strategy and the Environment, Wiley Blackwell, vol. 19(7), pages 401-416, November.
    10. Josefina Murillo-Luna & Concepción Garcés-Ayerbe & Pilar Rivera-Torres, 2007. "What Prevents Firms from Advancing in their Environmental Strategy?," International Advances in Economic Research, Springer;International Atlantic Economic Society, vol. 13(1), pages 35-46, February.
    11. Jan Lepoutre & Aimé Heene, 2006. "Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review," Journal of Business Ethics, Springer, vol. 67(3), pages 257-273, September.
    12. Zorica Duric & Jasna Potočnik Topler, 2021. "The Role of Performance and Environmental Sustainability Indicators in Hotel Competitiveness," Sustainability, MDPI, vol. 13(12), pages 1-26, June.
    13. Mônica Cavalcanti Sá de Abreu, 2009. "How to define an environmental policy to improve corporate sustainability in developing countries," Business Strategy and the Environment, Wiley Blackwell, vol. 18(8), pages 542-556, December.
    14. Emmanuel K. Yiridoe & J. Stephen Clark & Geb E. Marett & Robert Gordon & Peter Duinker, 2003. "ISO 14001 EMS standard registration decisions among Canadian organizations," Agribusiness, John Wiley & Sons, Ltd., vol. 19(4), pages 439-457.
    15. Wagner, Marcus, 2011. "Corporate performance implications of extended stakeholder management: New insights on mediation and moderation effects," Ecological Economics, Elsevier, vol. 70(5), pages 942-950, March.
    16. repec:kap:iaecre:v:13:y:2007:i:1:p:35-46 is not listed on IDEAS
    17. Esteban Fernández & Beatriz Junquera & Mónica Ordiz, 2006. "Managers' profile in environmental strategy: a review of the literature," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 13(5), pages 261-274, December.
    18. Jeremy Hall & Marcus Wagner, 2012. "Integrating Sustainability into Firms' Processes: Performance Effects and the Moderating Role of Business Models and Innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 21(3), pages 183-196, March.
    19. Kalim Shah, 2011. "Strategic organizational drivers of corporate environmental responsibility in the Caribbean hotel industry," Policy Sciences, Springer;Society of Policy Sciences, vol. 44(4), pages 321-344, November.
    20. Leonidou, Leonidas C. & Fotiadis, Thomas A. & Christodoulides, Paul & Spyropoulou, Stavroula & Katsikeas, Constantine S., 2015. "Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance," International Business Review, Elsevier, vol. 24(5), pages 798-811.
    21. Julia Wolf, 2013. "Improving the Sustainable Development of Firms: The Role of Employees," Business Strategy and the Environment, Wiley Blackwell, vol. 22(2), pages 92-108, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:13:y:2006:i:1:p:11-24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.