IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v15y1999i3p371-392.html
   My bibliography  Save this article

Doing well by doing a body good: An evaluation of the industry-funded nutrition education program conducted by the Dairy Council of California

Author

Listed:
  • Julian M. Alston

    (Department of Agricultural and Resource Economics, University of California, Davis, Davis, CA 95616-8512)

  • James A. Chalfant

    (Department of Agricultural and Resource Economics, University of California, Davis, Davis, CA 95616-8512)

  • Jennifer S. James

    (Department of Agricultural and Resource Economics, University of California, Davis, Davis, CA 95616-8512)

Abstract

This article evaluates an industry-funded nutrition education program, Exercise Your Options, provided to junior high school children in California by the Dairy Council of California (DCC). The program consists of education materials provided to teachers to assist in teaching about nutritional topics. We make use of food records from before and after the program, along with records from a control group, to estimate the effects on consumption patterns of learning about nutrition. DCC's activities are funded through a per-unit assessment on California milk, making the returns to producers an interesting topic in light of recent controversy over marketing orders. This article compares the benefits to the dairy industry to the cost of the program to the dairy industry. Under a number of reasonable assumptions, the benefits to dairy producers from increased milk consumption outweigh the costs of the program. [Econ-Lit citations: D120, I120, Q130, Q180] © 1999 John Wiley & Sons, Inc.

Suggested Citation

  • Julian M. Alston & James A. Chalfant & Jennifer S. James, 1999. "Doing well by doing a body good: An evaluation of the industry-funded nutrition education program conducted by the Dairy Council of California," Agribusiness, John Wiley & Sons, Ltd., vol. 15(3), pages 371-392.
    • Handle: RePEc:wly:agribz:v:15:y:1999:i:3:p:371-392
    DOI: 10.1002/(SICI)1520-6297(199922)15:3<371::AID-AGR6>3.0.CO;2-P
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. John W. Freebairn, 1992. "Evaluating The Level And Distribution Of Benefits From Dairy Industry Research," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 36(2), pages 141-165, August.
    2. Lee, Hyunok & Alston, Julian M. & Carman, Hoy F. & Sutton, William R., 1996. "Mandated Marketing Programs For California Commodities," Information Series 11919, University of California, Davis, Giannini Foundation.
    3. Hoy F. Carman & Richard D. Green, 1993. "Commodity supply response to a producer-financed advertising program: The california avocado industry," Agribusiness, John Wiley & Sons, Ltd., vol. 9(6), pages 605-621.
    4. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A., 1994. "EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279601, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    5. E. W. Goddard & M. L. McCutcheon, 1993. "Optimal Producer Investment in Generic Advertising: The Case of Fluid Milk in Ontario and Quebec," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 41(3), pages 329-347, November.
    6. Nicholas E. Piggott & James A. Chalfant & Julian M. Alston & Garry R. Griffith, 1996. "Demand Response to Advertising in the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(2), pages 268-279.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alston, Julian M. & Sumner, Daniel A. & Vosti, Stephen A., 2005. "The Effects of Agricultural Research and Farm Subsidy Policies on Human Nutrition and Obesity," 2005 Annual meeting, July 24-27, Providence, RI 19196, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. McCluskey, Jill J. & Wahl, Thomas I. & Li, Quan & Wandschneider, Philip R., 2005. "U.S. Grass-Fed Beef: Marketing Health Benefits," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(3), pages 1-8, November.
    3. Jetter, Karen M. & Chalfant, James A. & Sumner, Daniel A., 2002. "The Welfare Effects Of Consuming A Cancer Prevention Diet," 2002 Annual meeting, July 28-31, Long Beach, CA 19654, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A. & Crespi, John M. & Sexton, Richard J. & Venner, Raymond J., 1998. "The California Prune Board's Promotion Program: An Evaluation," Research Reports 11926, University of California, Davis, Giannini Foundation.
    2. John M. Crespi, 2003. "The Generic Advertising Controversy: How Did We Get Here and Where Are We Going?," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 25(2), pages 294-315.
    3. Julian M. Alston & John M. Crespi & Harry M. Kaiser & Richard J. Sexton, 2007. "An Evaluation of California's Mandated Commodity Promotion Programs," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(1), pages 40-63.
    4. Freebairn, John W. & Alston, Julian M., 2001. "Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 45(1), pages 1-29.
    5. Kinnucan, Henry W., 2003. "Optimal generic advertising in an imperfectly competitive food industry with variable proportions," Agricultural Economics, Blackwell, vol. 29(2), pages 143-158, October.
    6. Holloway, Garth J. & Peyton, L. James & Griffith, Garry R., 2000. "Was the Australian Meat and Live-stock Corporation's advertising efficient?," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 44(1), pages 1-27.
    7. Hill, D. J. & Piggott, R. R. & Griffith, G. R., 2001. "Profitability of incremental generic promotion of Australian dairy products," Agricultural Economics, Blackwell, vol. 26(3), pages 253-266, December.
    8. Flake, Oliver L. & Patterson, Paul M., 1999. "Health, Food Safety And Meat Demand," 1999 Annual meeting, August 8-11, Nashville, TN 21648, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Metin Cakir & Joseph V. Balagtas, 2010. "Econometric evidence of cross-market effects of generic dairy advertising," Agribusiness, John Wiley & Sons, Ltd., vol. 26(1), pages 83-99.
    10. Capps, Oral & Seo, Seong-Cheon & Nichols, John P., 1997. "On the Estimation of Advertising Effects for Branded Products: An Application to Spaghetti Sauces," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(2), pages 291-302, December.
    11. Piggott, Nicholas E. & Marsh, Thomas L., 2001. "Impacts of Food Safety on U.S. Meat Demand," 2001 Conference (45th), January 23-25, 2001, Adelaide, Australia 125781, Australian Agricultural and Resource Economics Society.
    12. Williams, Gary W. & Shumway, C. Richard & Love, H. Alan, 2002. "Returns to Soybean Producers from Investments in Promotion and Research," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 31(1), pages 1-15, April.
    13. J. A. L. Cranfield, 2003. "Optimal Collective Investment in Generic Advertising, Export Market Promotion and Cost-of-Production-Reducing Research," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(3), pages 299-321, November.
    14. Vardges Hovhannisyan & Marin Bozic, 2017. "Price Endogeneity and Food Demand in Urban China," Journal of Agricultural Economics, Wiley Blackwell, vol. 68(2), pages 386-406, June.
    15. Balagtas, Joseph Valdes & Masters, William J. & Zimmer, Timothy, 2005. "Cartel Pricing with Entry: the Experience of the Far West Marketing Order for Spearmint," 2005 Annual meeting, July 24-27, Providence, RI 19328, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    16. Vardges Hovhannisyan & Brian W. Gould, 2014. "Structural change in urban Chinese food preferences," Agricultural Economics, International Association of Agricultural Economists, vol. 45(2), pages 159-166, March.
    17. Okrent, Abigail M. & Alston, Julian M., 2011. "Demand for Food in the United States: A Review of Literature, Evaluation of Previous Estimates, and Presentation of New Estimates of Demand," Monographs, University of California, Davis, Giannini Foundation, number 251908, December.
    18. Thomas Marsh & Ted Schroeder & James Mintert, 2004. "Impacts of meat product recalls on consumer demand in the USA," Applied Economics, Taylor & Francis Journals, vol. 36(9), pages 897-909.
    19. Shang, Xia & Tonsor, Glynn T., 2017. "Food safety recall effects across meat products and regions," Food Policy, Elsevier, vol. 69(C), pages 145-153.
    20. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:15:y:1999:i:3:p:371-392. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.