IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v13y2019i1p1162-1172n102.html
   My bibliography  Save this article

Time to act: discourse on time in crowdfunding for social entrepreneurship project

Author

Listed:
  • Stan Oana Mara

    (University of Bucharest, Bucharest, Romania)

  • Fanea-Ivanovici Mina

    (The Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The context of public governance outsourcing social services and constantly downshifting its role creates the premises for increasing impact of crowdsourced social entrepreneurship and grassroots mobilization. The study envisions the innovative concept of social entrepreneurship by crowdfunding through a sports event, with Swimathon as study case, where most of Romanian NGOs are active to promote their calls for fundraising. Swimmer-participants are fundraisers who take on a challenge (e.g. swimming a target distance) with the aim to raise funds, in teams, for the causes they support. This fundraising event involves donors in a participative setting that combines short-term volunteering and crowdfunding. The research aims to understand practices by which crowdfunding projects grouped into categories navigate constructs on time. The ensuing research questions are as follows: What typology of time orientation do crowdfunding projects in the Romanian landscape of sports-oriented social entrepreneurship display? What do they shift, reshape, and build on in terms of time agency, time management and time empowerment? The current study seeks to uncover and chart patterns of time-bound discursive strategies that aim to attract donors for crowdfunding projects in Romania. It brings forth questions of power and influence, by explaining and synthesizing the variety of manners in which trade-offs and synergies and modelled and mapped. The thematic analysis of fundraising calls for action is structured two-fold, namely: the denotative and the connotative dimension of time. The first component reveals time agency, time use and time management as keynote discursive trends, whereas the second reveals the following categories: time and emotion, quality time and time pressure. Metaphors of time used in the discourse over sustainability appeared coupled with pressure to intervene fast. Findings gathered by connotative discourse analysis induce the idea of grassroots mobilization and individual agency to the forefront, whereas social structures of institutional support are afforded background importance. The study ends with a discussion on implications of using time cues for emerging trends in the build-up process of Romanian crowdfunding projects.

Suggested Citation

  • Stan Oana Mara & Fanea-Ivanovici Mina, 2019. "Time to act: discourse on time in crowdfunding for social entrepreneurship project," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1162-1172, May.
    • Handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:1162-1172:n:102
    DOI: 10.2478/picbe-2019-0102
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/picbe-2019-0102
    Download Restriction: no
    File URL: https://libkey.io/10.2478/picbe-2019-0102?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Gordon Burtch & Anindya Ghose & Sunil Wattal, 2015. "The Hidden Cost of Accommodating Crowdfunder Privacy Preferences: A Randomized Field Experiment," Management Science, INFORMS, vol. 61(5), pages 949-962, May.
    2. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
    3. Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2017. "Crowdfunding and social influence: an empirical investigation," Applied Economics, Taylor & Francis Journals, vol. 49(57), pages 5802-5813, December.
    4. Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2017. "Crowdfunding and social influence: an empirical investigation," Post-Print hal-01610943, HAL.
    5. Davis, Blakley C. & Hmieleski, Keith M. & Webb, Justin W. & Coombs, Joseph E., 2017. "Funders' positive affective reactions to entrepreneurs' crowdfunding pitches: The influence of perceived product creativity and entrepreneurial passion," Journal of Business Venturing, Elsevier, vol. 32(1), pages 90-106.
    6. Grazia Cecere & Fabrice Le Guel & Fabrice Rochelandet, 2017. "Crowdfunding and social influence: an empirical investigation," Grenoble Ecole de Management (Post-Print) hal-01610943, HAL.
    7. Palacios, Miguel & Martinez-Corral, Alberto & Nisar, Arsalan & Grijalvo, Mercedes, 2016. "Crowdsourcing and organizational forms: Emerging trends and research implications," Journal of Business Research, Elsevier, vol. 69(5), pages 1834-1839.
    8. Wohlgemuth, Veit & Berger, Elisabeth S.C. & Wenzel, Matthias, 2016. "More than just financial performance: Trusting investors in social trading," Journal of Business Research, Elsevier, vol. 69(11), pages 4970-4974.
    9. Kshetri, Nir, 2015. "Success of Crowd-based Online Technology in Fundraising: An Institutional Perspective," Journal of International Management, Elsevier, vol. 21(2), pages 100-116.
    10. Goran Calic & Elaine Mosakowski, 2016. "Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success," Journal of Management Studies, Wiley Blackwell, vol. 53(5), pages 738-767, July.
    11. Kuppuswamy, Venkat & Bayus, Barry L., 2017. "Does my contribution to your crowdfunding project matter?," Journal of Business Venturing, Elsevier, vol. 32(1), pages 72-89.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christian Handke & Carolina Dalla Chiesa, 2022. "The art of crowdfunding arts and innovation: the cultural economic perspective," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 46(2), pages 249-284, June.
    2. Sirine Zribi, 2022. "Effects of social influence on crowdfunding performance: implications of the covid-19 pandemic," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
    3. Susana Bernardino & J. Freitas Santos, 2020. "Crowdfunding: An Exploratory Study on Knowledge, Benefits and Barriers Perceived by Young Potential Entrepreneurs," JRFM, MDPI, vol. 13(4), pages 1-24, April.
    4. Messeni Petruzzelli, Antonio & Natalicchio, Angelo & Panniello, Umberto & Roma, Paolo, 2019. "Understanding the crowdfunding phenomenon and its implications for sustainability," Technological Forecasting and Social Change, Elsevier, vol. 141(C), pages 138-148.
    5. Hörisch, Jacob & Tenner, Isabell, 2020. "How environmental and social orientations influence the funding success of investment-based crowdfunding: The mediating role of the number of funders and the average funding amount," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    6. Calic, Goran & Shevchenko, Anton, 2020. "How signal intensity of behavioral orientations affects crowdfunding performance: The role of entrepreneurial orientation in crowdfunding business ventures," Journal of Business Research, Elsevier, vol. 115(C), pages 204-220.
    7. Penz, R. Frederic & Hörisch, Jacob & Tenner, Isabell, 2022. "Investors in environmental ventures want good money—and a clean conscience: How framing, interest rates, and the environmental impact of crowdlending projects influence funding decisions," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    8. Jeremy C. Short & David J. Ketchen Jr. & Aaron F. McKenny & Thomas H. Allison & R. Duane Ireland, 2017. "Research on Crowdfunding: Reviewing the (Very Recent) past and Celebrating the Present," Entrepreneurship Theory and Practice, , vol. 41(2), pages 149-160, March.
    9. Chan, C.S. Richard & Parhankangas, Annaleena & Sahaym, Arvin & Oo, Pyayt, 2020. "Bellwether and the herd? Unpacking the u-shaped relationship between prior funding and subsequent contributions in reward-based crowdfunding," Journal of Business Venturing, Elsevier, vol. 35(2).
    10. Luisa Faust & Maura Kolbe & Sasan Mansouri & Paul P. Momtaz, 2022. "The Crowdfunding of Altruism," JRFM, MDPI, vol. 15(3), pages 1-29, March.
    11. Maria Figueroa-Armijos & John P. Berns, 2022. "Vulnerable Populations and Individual Social Responsibility in Prosocial Crowdfunding: Does the Framing Matter for Female and Rural Entrepreneurs?," Journal of Business Ethics, Springer, vol. 177(2), pages 377-394, May.
    12. Nguyen, Loan T.Q. & Hoang, Thinh G. & Do, Linh H. & Ngo, Xuan T. & Nguyen, Phuong H.T. & Nguyen, Giang D.L. & Nguyen, Giang N.T., 2021. "The role of blockchain technology-based social crowdfunding in advancing social value creation," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    13. Nakagawa, Koichi & Kosaka, Genjiro, 2022. "What social issues do people invest in? An examination based on the empathy–altruism hypothesis of prosocial crowdfunding platforms," Technovation, Elsevier, vol. 114(C).
    14. Rotem Shneor & Urszula Mrzygłód & Joanna Adamska-Mieruszewska & Anna Fornalska-Skurczyńska, 2022. "The role of social trust in reward crowdfunding campaigns’ design and success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1103-1118, September.
    15. Crosby, Paul & McKenzie, Jordi, 2021. "Should subscription-based content creators display their earnings on crowdfunding platforms? Evidence from Patreon," Journal of Business Venturing Insights, Elsevier, vol. 16(C).
    16. Alex Murray & Suresh Kotha & Greg Fisher, 2020. "Community-Based Resource Mobilization: How Entrepreneurs Acquire Resources from Distributed Non-Professionals via Crowdfunding," Organization Science, INFORMS, vol. 31(4), pages 960-989, July.
    17. Tanja Jovanović, 2019. "Crowdfunding: What Do We Know So Far?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(01), pages 1-25, February.
    18. Nikolaus Lipusch & Dominik Dellermann & Ulrich Bretschneider & Philipp Ebel & Jan Marco Leimeister, 2020. "Designing for Crowdfunding Co-creation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(6), pages 483-499, December.
    19. Norbert Steigenberger & Hendrik Wilhelm, 2018. "Extending Signaling Theory to Rhetorical Signals: Evidence from Crowdfunding," Organization Science, INFORMS, vol. 29(3), pages 529-546, June.
    20. Boudreau, Kevin J. & Jeppesen, Lars Bo & Reichstein, Toke & Rullani, Francesco, 2021. "Crowdfunding as Donations to Entrepreneurial Firms," Research Policy, Elsevier, vol. 50(7).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:1162-1172:n:102. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.