The propensity for entrepreneurship among rural populations. A Central and Eastern European country perspective

The paper aims to assess the propensity for entrepreneurship among rural populations in ten Central and Eastern European (CEE) countries. The entrepreneurship propensity is measured against four dimensions: entrepreneurial potential, desirability of self-employment, feasibility of selfemployment and the comfort with acquiring customers. In addition, we analysed key motivations for self-employment among rural populations in the sample countries, namely: the prospects of second income; self-fulfilment and possibility to realize own dreams and ideals; and return to job market as alternative to unemployment. The objectives of the paper are three-folded: (1) To determine how likely are the rural populations in the CEE countries studied to take on a self-employment activity; (2) To understand the perception of rural populations in the CEE countries about entrepreneurship and selfemployment; and (3) To identify the apparent similarities and differences in the countries studied among the rural populations in terms of their perception about entrepreneurship and motivations for self-employment. The study interprets the data collected in 2016 through the Amway Global Entrepreneurship Report. The research is meant to foster and popularize the rural entrepreneurship career model among rural communities in the sample CEE countries. This is important in order to know what can be done to encourage the business continuation and growth of rural entrepreneurs.