Hotel Branding Exposed: a Content Analysis of Related Organisational Values
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DOI: 10.2478/orga-2021-0012
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- Liu, Matthew Tingchi & Wong, IpKin Anthony & Tseng, Ting-Hsiang & Chang, Angela Wen-Yu & Phau, Ian, 2017. "Applying consumer-based brand equity in luxury hotel branding," Journal of Business Research, Elsevier, vol. 81(C), pages 192-202.
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Keywords
Organisational values; Hotel industry; Branding; Content analysis; Network analysis;All these keywords.
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