Forecasting the Primary Demand for a Beer Brand Using Time Series Analysis
Author
Abstract
Suggested Citation
DOI: 10.2478/v10051-008-0013-7
Download full text from publisher
References listed on IDEAS
- Keane, Michael P, 1997. "Modeling Heterogeneity and State Dependence in Consumer Choice Behavior," Journal of Business & Economic Statistics, American Statistical Association, vol. 15(3), pages 310-327, July.
- Dean W. Wichern & Richard H. Jones, 1977. "Assessing the Impact of Market Disturbances Using Intervention Analysis," Management Science, INFORMS, vol. 24(3), pages 329-337, November.
- Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "The Persistence of Marketing Effects on Sales," Marketing Science, INFORMS, vol. 14(1), pages 1-21.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Benjamin Volland, 2013. "The History of an Inferior Good: Beer Consumption in Germany," Papers on Economics and Evolution 2012-19, Philipps University Marburg, Department of Geography.
- Armand Faganel, 2011. "Recognized Values and Consumption Patterns of Post-Crisis Consumers," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 9(2), pages 151-170.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Ramkumar Janakiraman & Shantanu Dutta & Catarina Sismeiro & Philip Stern, 2008. "Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs," Management Science, INFORMS, vol. 54(6), pages 1080-1093, June.
- Richard Paap & Philip Hans Franses, 2000. "A dynamic multinomial probit model for brand choice with different long-run and short-run effects of marketing-mix variables," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 15(6), pages 717-744.
- Mohamed Lachaab & Asim Ansari & Kamel Jedidi & Abdelwahed Trabelsi, 2006. "Modeling preference evolution in discrete choice models: A Bayesian state-space approach," Quantitative Marketing and Economics (QME), Springer, vol. 4(1), pages 57-81, March.
- Putsis, William Jr. & Dhar, Ravi, 2001. "An empirical analysis of the determinants of category expenditure," Journal of Business Research, Elsevier, vol. 52(3), pages 277-291, June.
- Dan Horsky & Sanjog Misra & Paul Nelson, 2006. "Observed and Unobserved Preference Heterogeneity in Brand-Choice Models," Marketing Science, INFORMS, vol. 25(4), pages 322-335, 07-08.
- Mira Frick & Ryota Iijima & Tomasz Strzalecki, 2019.
"Dynamic Random Utility,"
Econometrica, Econometric Society, vol. 87(6), pages 1941-2002, November.
- Mira Frick & Ryota Iijima & Tomasz Strzalecki, 2017. "Dynamic Random Utility," Cowles Foundation Discussion Papers 2092R, Cowles Foundation for Research in Economics, Yale University, revised Nov 2018.
- Mira Frick & Ryota Iijima & Tomasz Strzalecki, 2017. "Dynamic Random Utility," Cowles Foundation Discussion Papers 2092, Cowles Foundation for Research in Economics, Yale University.
- van de Gucht, Linda M. & Dekimpe, Marnik G. & Kwok, Chuck C. Y., 1996. "Persistence in foreign exchange rates," Journal of International Money and Finance, Elsevier, vol. 15(2), pages 191-220, April.
- Dennis Fok & Richard Paap & Philip Hans Franses, 2014.
"Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling,"
Econometrics, MDPI, vol. 2(1), pages 1-25, February.
- Fok, D. & Paap, R. & Franses, Ph.H.B.F., 2008. "Incorporating responsiveness to marketing efforts in brand choice modelling," Econometric Institute Research Papers EI 2008-15, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
- Julia Levine & Stephan Seiler, 2023. "Identifying State Dependence in Brand Choice: Evidence from Hurricanes," Marketing Science, INFORMS, vol. 42(5), pages 934-957, September.
- Geweke, John F. & Keane, Michael P. & Runkle, David E., 1997.
"Statistical inference in the multinomial multiperiod probit model,"
Journal of Econometrics, Elsevier, vol. 80(1), pages 125-165, September.
- John Geweke & Michael P. Keane & David E. Runkle, 1994. "Statistical inference in the multinomial multiperiod probit model," Staff Report 177, Federal Reserve Bank of Minneapolis.
- Karsten Hansen & Vishal Singh & Pradeep Chintagunta, 2006. "Understanding Store-Brand Purchase Behavior Across Categories," Marketing Science, INFORMS, vol. 25(1), pages 75-90, 01-02.
- Chen, Chien-Ming & van Dalen, Jan, 2010. "Measuring dynamic efficiency: Theories and an integrated methodology," European Journal of Operational Research, Elsevier, vol. 203(3), pages 749-760, June.
- Chan, Tat Y. & Narasimhan, Chakravarthi & Yoon, Yeujun, 2017. "Advertising and price competition in a manufacturer-retailer channel," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 694-716.
- Yura Kim & Taeyeon Kim & Hye-Jeong Nam, 2021. "Marketing Investments and Corporate Social Responsibility," Sustainability, MDPI, vol. 13(9), pages 1-12, April.
- Cambra-Fierro, Jesús & Polo-Redondo, Yolanda & Trifu, Andreea, 2021. "Short-term and long-term effects of touchpoints on customer perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
- Hazel Bateman & Christine Eckert & Fedor Iskhakov & Jordan Louviere & Stephen Satchell & Susan Thorp, 2017. "Default and naive diversification heuristics in annuity choice," Australian Journal of Management, Australian School of Business, vol. 42(1), pages 32-57, February.
- David Granlund, 2021. "A New Approach to Estimating State Dependence in Consumers’ Brand Choices Applied to 762 Pharmaceutical Markets," Journal of Industrial Economics, Wiley Blackwell, vol. 69(2), pages 443-483, June.
- Timothy J. Richards & Jura Liaukonytė, 2023. "Switching cost and store choice," American Journal of Agricultural Economics, John Wiley & Sons, vol. 105(1), pages 195-218, January.
- Rick L. Andrews & Andrew Ainslie & Imran S. Currim, 2008. "On the Recoverability of Choice Behaviors with Random Coefficients Choice Models in the Context of Limited Data and Unobserved Effects," Management Science, INFORMS, vol. 54(1), pages 83-99, January.
- Jay Pil Choi & Seung-Hyun Hong & Seonghoon Jeon, 2013. "Local Identity and Persistent Leadership in Market Share Dynamics: Evidence from Deregulation in the Korean Soju Industry," Korean Economic Review, Korean Economic Association, vol. 29, pages 267-304.
More about this item
Keywords
market research; time series forecasting; beer demand; market research; time series forecasting; beer demand;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:organi:v:41:y:2008:i:3:p:116-124:n:5. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.