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Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

Author

Listed:
  • Haan Marieke

    (University of Groningen, Faculty of Arts, PO BOX 716 Groningen 9700 AS, Groningen, the Netherlands.)

  • Ongena Yfke P.

    (University of Groningen, Faculty of Arts, PO BOX 716 Groningen 9700 AS, Groningen, the Netherlands.)

  • Aarts Kees

    (University of Twente – Political Science and Research Methods, PO Box 217, Enschede 7522, AE Overijssel, the Netherlands.)

Abstract

This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.

Suggested Citation

  • Haan Marieke & Ongena Yfke P. & Aarts Kees, 2014. "Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference," Journal of Official Statistics, Sciendo, vol. 30(2), pages 355-379, June.
    • Handle: RePEc:vrs:offsta:v:30:y:2014:i:2:p:25:n:11
    DOI: 10.2478/jos-2014-0021
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    References listed on IDEAS

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