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Can Social Media be a Tool for Participatory Governance in Slovak Municipalities ?

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  • Svidroňová Mária Murray

    (Department of Public Economics and Regional Development, Matej Bel University,Banska Bystrica, Slovakia)

  • Kaščáková Alena

    (Department of Public Economics and Regional Development, Matej Bel University,Banska Bystrica, Slovakia)

  • Vrbičanová Veronika

    (Department of Public Economics and Regional Development, Matej Bel University,Banska Bystrica, Slovakia)

Abstract

This paper presents the first findings of research that focused on the use of social media by Slovak regional towns. Social media, namely Facebook, are considered a powerful tool for various public administration activities that do not relate only to informing citizens, but also having them participate in decision-making and municipality governance. Th e paper points out the ways of social media usage by selected municipalities. Th e research was carried out in the months of February and March 2018 using a special tool for analyzing Facebook pages called Quintly and a questionnaire survey among the employees of the municipalities. Th e results indicate that municipalities use Facebook mainly for ex-ante informing and for asking citizens to vote in various competitions that can help the local government to gain funding for some public services. Calling for participation in decision-making is very limited. Th e paper also shows a comparative perspective that can be used by municipalities but also by other local or even national governments to work further with Facebook and adopt a social media use strategy.

Suggested Citation

  • Svidroňová Mária Murray & Kaščáková Alena & Vrbičanová Veronika, 2018. "Can Social Media be a Tool for Participatory Governance in Slovak Municipalities ?," NISPAcee Journal of Public Administration and Policy, Sciendo, vol. 11(2), pages 81-101, December.
    • Handle: RePEc:vrs:njopap:v:11:y:2018:i:2:p:81-101:n:4
    DOI: 10.2478/nispa-2018-0014
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    References listed on IDEAS

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    1. Makýšová Lucia & Vaceková Gabriela, 2017. "Profitable Nonprofits? Reward-Based Crowdfunding in the Czech Republic," NISPAcee Journal of Public Administration and Policy, Sciendo, vol. 10(2), pages 203-227, December.
    2. Arthur Mickoleit, 2014. "Social Media Use by Governments: A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers," OECD Working Papers on Public Governance 26, OECD Publishing.
    3. Bouckaert Geert & Nakrošis Vitalis & Nemec Juraj, 2011. "Public Administration and Management Reforms in CEE: Main Trajectories and Results," NISPAcee Journal of Public Administration and Policy, Sciendo, vol. 4(1), pages 9-29, July.
    4. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    1. repec:prg:jnlcfu:v:2022:y:2022:i:2:id:576 is not listed on IDEAS
    2. Martina Benzoni Baláž & Juraj Nemec, 2022. "Electronic support of participatory budgeting in Slovakia? [Elektronická podpora participatívneho rozpočtovania na Slovensku]," Český finanční a účetní časopis, Prague University of Economics and Business, vol. 2022(2), pages 39-50.

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