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Social Media Use by Governments: A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers

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  • Arthur Mickoleit

    (OECD)

Abstract

This working paper takes a comparative snapshot of social media use in and by OECD governments. The focus is on government institutions, as opposed to personalities, and how they manage to capture the opportunities of new social media platforms to deliver better public services and to create more open policy processes. The analysis is based on a large amount of empirical data, including a survey of OECD governments on policies and objectives in this area. Major challenges are discussed, notably those related to the uncertainty of institutions on how to best leverage social media beyond “corporate” communications. The paper proposes tools to guide decision makers: a checklist of issues to be considered by government institutions, a set of potential indicators to appraise impacts, and a range of options for more in-depth policy analysis.

Suggested Citation

  • Arthur Mickoleit, 2014. "Social Media Use by Governments: A Policy Primer to Discuss Trends, Identify Policy Opportunities and Guide Decision Makers," OECD Working Papers on Public Governance 26, OECD Publishing.
    • Handle: RePEc:oec:govaaa:26-en
    DOI: 10.1787/5jxrcmghmk0s-en
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    Cited by:

    1. Boris Ginzburg, 2023. "Slacktivism," Journal of Theoretical Politics, , vol. 35(2), pages 126-143, April.
    2. Svidroňová Mária Murray & Kaščáková Alena & Vrbičanová Veronika, 2018. "Can Social Media be a Tool for Participatory Governance in Slovak Municipalities ?," NISPAcee Journal of Public Administration and Policy, Sciendo, vol. 11(2), pages 81-101, December.
    3. Vasile Gherheș & Mariana Cernicova-Buca & Marcela Alina Fărcașiu, 2023. "Public Engagement with Romanian Government Social Media Accounts during the COVID-19 Pandemic," IJERPH, MDPI, vol. 20(3), pages 1-22, January.
    4. Špaček David, 2018. "Social Media Use in Public Administration: The Case of Facebook Use by Czech Regions," NISPAcee Journal of Public Administration and Policy, Sciendo, vol. 11(2), pages 199-218, December.
    5. Ester Guijarro & Cristina Santadreu-Mascarell & Beatriz Blasco-Gallego & Lourdes Canós-Darós & Eugenia Babiloni, 2021. "On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
    6. Siraj Ud Doullah & Nasir Uddin, 2020. "Public Trust Building through Electronic Governance: An Analysis on Electronic Services in Bangladesh," Technium Social Sciences Journal, Technium Science, vol. 7(1), pages 28-35, May.
    7. Maria MURRAY SVIDRONOVA & Alena KASCAKOVA & Gabriela BAMBUSEKOVA, 2019. "Social Media In The Presidential Election Campaign: Slovakia 2019," REVISTA ADMINISTRATIE SI MANAGEMENT PUBLIC, Faculty of Administration and Public Management, Academy of Economic Studies, Bucharest, Romania, vol. 2019(33), pages 181-194, December.

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