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Firm Perceptions Of Competitive Advantage Of New University Technology And Their Impact On Exclusivity Of Licensing Transactions

Author

Listed:
  • LARRY VAN DEN BERGHE

    (Department of Management Sciences, University of Waterloo, 200 University Ave West, Waterloo, Ontario, N2L 3G1, Canada)

  • PAUL D. GUILD

    (Department of Management Sciences, University of Waterloo, 200 University Ave West, Waterloo, Ontario, N2L 3G1, Canada)

Abstract

Commercialization of new university technology within the new product development process is an important tool by which established firms can expand their innovative capabilities. The competitive advantage afforded by new university technologies, however, varies considerably. An exclusivity agreement is a useful tool to protect the firm's investment and help ensure that value is appropriated through the commercialization process. An empirical study of 66 technology transfer projects in the information and communications technology industry reveals that when the firm's perception of competitive advantage afforded by the new technology is high, the licensing transaction is usually secured by some form of exclusivity agreement.

Suggested Citation

  • Larry Van Den Berghe & Paul D. Guild, 2007. "Firm Perceptions Of Competitive Advantage Of New University Technology And Their Impact On Exclusivity Of Licensing Transactions," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 479-494.
    • Handle: RePEc:wsi:ijitmx:v:04:y:2007:i:04:n:s0219877007001211
    DOI: 10.1142/S0219877007001211
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    Citations

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    Cited by:

    1. Tugrul Daim & Dilek Ozdemir, 2015. "Impact of US Economic Crises on University Research and Development Investments," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 6(1), pages 13-27, March.
    2. Arman Yalvac Aksoy & Catherine Beaudry, 2021. "How are companies paying for university research licenses? Empirical evidence from university-firm technology transfer," The Journal of Technology Transfer, Springer, vol. 46(6), pages 2051-2121, December.
    3. Grzegorczyk Małgorzata, 2016. "Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business," Marketing of Scientific and Research Organizations, Sciendo, vol. 20(2), pages 1-15, June.

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