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Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions

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  • Bakanauskienė Irena

    (socialinių mokslų daktarė, Vytauto Didžiojo universiteto Ekonomikos ir vadybos fakulteto Vadybos katedros profesorė. K. Donelaičio g. 58, LT-44248 Kaunas, Lithuania)

  • Bendaravičienė Rita

    (socialinių mokslų daktarė, Vytauto Didžiojo universiteto Ekonomikos ir vadybos fakulteto Vadybos katedros docentė. K. Donelaičio g. 58, LT-44248 Kaunas, Lithuania)

  • Barkauskė Laima

    (Vytauto Didžiojo universiteto Ekonomikos ir vadybos fakulteto Vadybos katedros doktorantė. K. Donelaičio g. 58, LT-44248 Kaunas, Lithuania)

Abstract

Elections of the most attractive employer take place both in Lithuania and worldwide. Instruments used to measure organizational attractiveness in these elections are focused on a priori features of a universal “employer of choice” and therefore neglecting a fact that people may have different perceptions and preferences. Addressing this limitation the article presents the results of an empirical study of employer attractiveness in Lithuanian business sector. Based on the responses (N = 1020) to an open-ended question, the study allowed to identify the most important features of an attractive employer, namely: attractive salary, good working atmosphere, flexibility and freedom at work, timely payment of wages.

Suggested Citation

  • Bakanauskienė Irena & Bendaravičienė Rita & Barkauskė Laima, 2017. "Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions," Management of Organizations: Systematic Research, Sciendo, vol. 77(1), pages 7-23, June.
    • Handle: RePEc:vrs:morgsr:v:77:y:2017:i:1:p:7-23:n:1
    DOI: 10.1515/mosr-2017-0001
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    References listed on IDEAS

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    1. Kevin Lane Keller & Donald R. Lehmann, 2006. "Brands and Branding: Research Findings and Future Priorities," Marketing Science, INFORMS, vol. 25(6), pages 740-759, 11-12.
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